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Alibaba and Baidu’s mounting claim on global ad spend
Dec 16, 2014
Jason Wincuinas

Alibaba and Baidu’s mounting claim on global ad spend

It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.

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Instagram hits 300 million: What the milestone means for marketers
Dec 11, 2014
Jason Wincuinas

Instagram hits 300 million: What the milestone means for marketers

Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?

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Wrap up: 9 things you need to know this week
Dec 5, 2014
Jason Wincuinas

Wrap up: 9 things you need to know this week

HONG KONG - Here’s our weekly windup of key things that got us thinking and readers talking this week: a perplexing pun quash in China, app communities, nearly naked in Singapore, low-tier opportunity, Facebook video ads, Asian programmatic, Absolut music, digital war rooms and the year in review.

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Lower-tier China: Emerging market within an emerging market
Dec 4, 2014
Jason Wincuinas

Lower-tier China: Emerging market within an emerging market

HONG KONG - Carat’s latest report, “The next goldmine 2.0”, paints a picture of lower-tier China as a near-parallel to the post-WWII United States. Buying power in tier-3 to tier-5 cities has expanded, and that means opportunity if you pay attention to consumption habits and historical patterns.

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A ‘Vision’ from OMD’s global CEO Mainardo de Nardis
Dec 2, 2014
Jason Wincuinas

A ‘Vision’ from OMD’s global CEO Mainardo de Nardis

Space aliens, the collapse of newspaper revenue and Asia’s economic strength all inform de Nardis’ view of the media landscape.

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Digital is still at the black-and-white TV stage: McLaren
Nov 19, 2014
Jason Wincuinas

Digital is still at the black-and-white TV stage: McLaren

HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.

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The power and pressure of programmatic
Nov 18, 2014
Jason Wincuinas

The power and pressure of programmatic

HONG KONG - Prognostications about programmatic’s push beyond real-time bidding (RTB) into mainstream media buying are piling on. Are you prepared for your programmatic future? The final webinar in our series can help.

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A branding blitz? China picks up American football
Nov 17, 2014
Jason Wincuinas, Matthew Rothenberg

A branding blitz? China picks up American football

HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put opportunities in play for brands on both sides of the Pacific.

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TV's complicated future: Casbaa 2014
Oct 30, 2014
Jason Wincuinas

TV's complicated future: Casbaa 2014

HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.

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TV still the 'big time', but...
Oct 28, 2014
Jason Wincuinas

TV still the 'big time', but...

HONG KONG - As Casbaa hosts its annual conference here, the organisation is about to release a report that shows the number of multichannel TV homes in Asia Pacific has grown past 500 million. But that doesn't mean TV executives should feel safe.

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Interview: Zach, the king of connection
Oct 16, 2014
Jason Wincuinas

Interview: Zach, the king of connection

HONG KONG - Zach King’s flashy and fun vines and videos have drawn millions of fans and brought big brands to clamor at his virtual doorstep. But the cornerstone of success for @FinalCutKing, and the key lesson for marketers, is simple: relationships.

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Webcast tomorrow: How tech is reshaping marketing
Oct 7, 2014
Jason Wincuinas

Webcast tomorrow: How tech is reshaping marketing

We’re in the midst of an information industrialization. Social networks, mobile devices and programmatic buying have made their mark but how these technologies shift the industry and converge global cultures is a still unfolding story. Learn more about the big picture and get in on the conversation during our exclusive webinar presented in conjunction with The Economist.

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Baozi, Baozi, Baozi: A call for bravery (?)
Sep 29, 2014
Jason Wincuinas

Baozi, Baozi, Baozi: A call for bravery (?)

SPIKES ASIA - Graham Fink arrived on stage to deliver a battle cry, not a seminar. And it was simply inspiring.

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After Silicon: The next revolution of creative tech
Sep 29, 2014
Jason Wincuinas

After Silicon: The next revolution of creative tech

Can you grow packaging? Or program paper? How about tasting what’s on your screen? SapientNitro’s Melanie Cook, head of strategy Singapore and Hong Kong, and Phil Phelan, national strategy director Australia, believe the future lies in emerging organic technology and pointed to imaginative prospects in their TechTalk at Spikes Asia Friday.

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A new definition of 'BRICS': Belief, roots, identity, culture and soul
Sep 29, 2014
Jason Wincuinas

A new definition of 'BRICS': Belief, roots, identity, culture and soul

SPIKES ASIA - Bankers have one definition of BRICs but Josy Paul, chairman and CCO of BBDO India, and Mike Schalit, CCO of Net#workBBDO (South Africa) have a different interpretation.

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Programmatic and creativity: Marriage of the mediums
Sep 26, 2014
Jason Wincuinas

Programmatic and creativity: Marriage of the mediums

SPIKES ASIA - The more personal an ad is, the more engaging it is. Simple enough on the strategic level, but how do we get there? Chris Dobson, executive chairman of The Exchange Lab, shared techniques to programmatically blend digital, social and creative to boost engagement.

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User-generated content: Should brands work with online talent?
Sep 26, 2014
Jason Wincuinas

User-generated content: Should brands work with online talent?

SPIKES ASIA - Steph Bouvard from the World Federation of Advertisers (WFA) moderated a forum panel that looked at how brands can work with user-generated content to create a strong word-of-mouth strategy and build trust.

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Creativity in social media: The next generation
Sep 26, 2014
Jason Wincuinas

Creativity in social media: The next generation

SPIKES ASIA - The big idea is dead. Digital and social technology changes how ideas form and where they come from. To thrive today, brands and agencies need to be flat and fast, says Marc Landsberg, founder and CEO of Social Deviant.

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If technology is your canvas, what will you create?
Sep 25, 2014
Jason Wincuinas

If technology is your canvas, what will you create?

SPIKES ASIA - Marketing is about solving problems and for Indy Saha, the director of creative strategy for Google Creative Lab, the main problem he has to solve is how to build awareness for new technologies. His presentation late Wednesday was a series of briefs aimed at using technology as a creative raw material.

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Communicating to two-and-a-half Indias: Cheil
Sep 25, 2014
Jason Wincuinas

Communicating to two-and-a-half Indias: Cheil

SPIKES ASIA - India presents brands with the challenge of communicating to people who live in effectively three disparate countries: modernised India, small-town India and a transitional India somewhere between those two extremes.

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