Together with global insights firm Nielsen, Campaign Asia-Pacific today released rankings of the top brands in Japan, Taiwan and Thailand. This completes this year's slate of brand rankings in 13 APAC markets, published as part of our exclusive Asia's Top 1000 Brands report.
HONG KONG - An intimate breakfast briefing around Asia’s Top 1000 Brands (the second in a series of three) this morning examined how brands can stay abreast of changing consumer behaviour, with observations from companies including Sony, Fuji Xerox, HSBC, Calvin Klein and Pizza Hut.
‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.
If there were a channel that engaged close to half the region’s population and could drive a quarter of your sales, would you want to know more about it? Well there is, and you can. But it’s much bigger than just a sales tool.
In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.
The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.
ASIA-PACIFIC - Dow Jones has named Jonathan Wright as managing director and group publisher for the region.
Can you incorporate programmatic buying with an online video strategy? What are the risks and opportunities, and what strategies are working? Campaign's next edition in its webinar series looks at the video landscape, digs into the massive growth numbers and helps you answer questions about adopting video into your ad strategy.
The second annual Digital A-list China is out and online. A gala dinner follows today’s Digital360 conference in Shanghai to honour this year’s inductees.
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.
Data is everywhere, but brands need a strategy in order to get anything from it.
HONG KONG - Three weeks after renaming its Hong Kong operation to spotlight Spencer Wong, McCann is making more changes, bringing in a new GM as current MD Dave McCaughan departs the network after 28 years.
It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.
Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?
HONG KONG - Here’s our weekly windup of key things that got us thinking and readers talking this week: a perplexing pun quash in China, app communities, nearly naked in Singapore, low-tier opportunity, Facebook video ads, Asian programmatic, Absolut music, digital war rooms and the year in review.
HONG KONG - Carat’s latest report, “The next goldmine 2.0”, paints a picture of lower-tier China as a near-parallel to the post-WWII United States. Buying power in tier-3 to tier-5 cities has expanded, and that means opportunity if you pay attention to consumption habits and historical patterns.
Space aliens, the collapse of newspaper revenue and Asia’s economic strength all inform de Nardis’ view of the media landscape.
HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.
HONG KONG - Prognostications about programmatic’s push beyond real-time bidding (RTB) into mainstream media buying are piling on. Are you prepared for your programmatic future? The final webinar in our series can help.
HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put opportunities in play for brands on both sides of the Pacific.