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Asia's Top 1000 Brands: Final country rankings released
Aug 31, 2015
Jason Wincuinas

Asia's Top 1000 Brands: Final country rankings released

Together with global insights firm Nielsen, Campaign Asia-Pacific today released rankings of the top brands in Japan, Taiwan and Thailand. This completes this year's slate of brand rankings in 13 APAC markets, published as part of our exclusive Asia's Top 1000 Brands report.

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Get a grip on your data, your consumers, your clients
Aug 25, 2015
Jenny Chan 陳詠欣, Jason Wincuinas

Get a grip on your data, your consumers, your clients

HONG KONG - An intimate breakfast briefing around Asia’s Top 1000 Brands (the second in a series of three) this morning examined how brands can stay abreast of changing consumer behaviour, with observations from companies including Sony, Fuji Xerox, HSBC, Calvin Klein and Pizza Hut.

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Jetstar's brand refresh shines a light on destinations, selfies and travel experiences
Aug 24, 2015
Jason Wincuinas

Jetstar's brand refresh shines a light on destinations, selfies and travel experiences

‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.

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Webinar: Scaling social for business
Jul 23, 2015
Jason Wincuinas

Webinar: Scaling social for business

If there were a channel that engaged close to half the region’s population and could drive a quarter of your sales, would you want to know more about it? Well there is, and you can. But it’s much bigger than just a sales tool.

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Q&A: Martin Sorrell on innovation in China
Jul 15, 2015
Jason Wincuinas

Q&A: Martin Sorrell on innovation in China

In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.

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Nielsen to rate Asia, digitally
Jul 14, 2015
Jason Wincuinas

Nielsen to rate Asia, digitally

The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.

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Dow Jones changes leadership in Asia-Pacific
Jun 30, 2015
Jason Wincuinas

Dow Jones changes leadership in Asia-Pacific

ASIA-PACIFIC - Dow Jones has named Jonathan Wright as managing director and group publisher for the region.

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Tipping point with digital video in APAC
Jun 22, 2015
Jason Wincuinas

Tipping point with digital video in APAC

Can you incorporate programmatic buying with an online video strategy? What are the risks and opportunities, and what strategies are working? Campaign's next edition in its webinar series looks at the video landscape, digs into the massive growth numbers and helps you answer questions about adopting video into your ad strategy.

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The new Digital A-List China is A-live
Apr 23, 2015
Jason Wincuinas

The new Digital A-List China is A-live

The second annual Digital A-list China is out and online. A gala dinner follows today’s Digital360 conference in Shanghai to honour this year’s inductees.

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Inside Lenovo's partnership with YouTube star Ryan Higa
Feb 24, 2015
Jason Wincuinas

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.

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How we can avoid drowning in data: Media360Summit
Feb 24, 2015
Jason Wincuinas

How we can avoid drowning in data: Media360Summit

Data is everywhere, but brands need a strategy in order to get anything from it.

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McCann & Spencer gets new GM as Dave McCaughan departs
Feb 13, 2015
Matthew Miller, Jason Wincuinas

McCann & Spencer gets new GM as Dave McCaughan departs

HONG KONG - Three weeks after renaming its Hong Kong operation to spotlight Spencer Wong, McCann is making more changes, bringing in a new GM as current MD Dave McCaughan departs the network after 28 years.

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Alibaba and Baidu’s mounting claim on global ad spend
Dec 16, 2014
Jason Wincuinas

Alibaba and Baidu’s mounting claim on global ad spend

It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.

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Instagram hits 300 million: What the milestone means for marketers
Dec 11, 2014
Jason Wincuinas

Instagram hits 300 million: What the milestone means for marketers

Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?

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Wrap up: 9 things you need to know this week
Dec 5, 2014
Jason Wincuinas

Wrap up: 9 things you need to know this week

HONG KONG - Here’s our weekly windup of key things that got us thinking and readers talking this week: a perplexing pun quash in China, app communities, nearly naked in Singapore, low-tier opportunity, Facebook video ads, Asian programmatic, Absolut music, digital war rooms and the year in review.

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Lower-tier China: Emerging market within an emerging market
Dec 4, 2014
Jason Wincuinas

Lower-tier China: Emerging market within an emerging market

HONG KONG - Carat’s latest report, “The next goldmine 2.0”, paints a picture of lower-tier China as a near-parallel to the post-WWII United States. Buying power in tier-3 to tier-5 cities has expanded, and that means opportunity if you pay attention to consumption habits and historical patterns.

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A ‘Vision’ from OMD’s global CEO Mainardo de Nardis
Dec 2, 2014
Jason Wincuinas

A ‘Vision’ from OMD’s global CEO Mainardo de Nardis

Space aliens, the collapse of newspaper revenue and Asia’s economic strength all inform de Nardis’ view of the media landscape.

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Digital is still at the black-and-white TV stage: McLaren
Nov 19, 2014
Jason Wincuinas

Digital is still at the black-and-white TV stage: McLaren

HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.

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The power and pressure of programmatic
Nov 18, 2014
Jason Wincuinas

The power and pressure of programmatic

HONG KONG - Prognostications about programmatic’s push beyond real-time bidding (RTB) into mainstream media buying are piling on. Are you prepared for your programmatic future? The final webinar in our series can help.

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A branding blitz? China picks up American football
Nov 17, 2014
Jason Wincuinas, Matthew Rothenberg

A branding blitz? China picks up American football

HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put opportunities in play for brands on both sides of the Pacific.

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