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OPINION: A call for standardised TV/online video measurement
Nov 9, 2012
James Zipeure

OPINION: A call for standardised TV/online video measurement

To convince marketers to shift more of their budgets from TV to online video, an agreed-upon standard of measurement is essential for the industry, according to James Zipeure, chief operating officer, VeNA.

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OPINION: Digital silos – the old problems emerge
May 31, 2012
James Zipeure

OPINION: Digital silos – the old problems emerge

James Zipeure, chief operating officer of online video advertising platform Vena, points out the dangers of an increasingly siloed digital landscape.

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OPINION: Online video addresses its challenges
May 3, 2012
James Zipeure

OPINION: Online video addresses its challenges

James Zipeure, chief operating officer of VeNA, details recent advancements in video advertising, including two crucial capabilities: Performance measurement and mechanisms to ensure placement on only 'brand-safe' sites.

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