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Ads for good: Examples of agencies creating shared value
Nov 3, 2014
Jae-young Choi

Ads for good: Examples of agencies creating shared value

Many people perceive advertising as pollution, so it can be difficult for agencies to develop viable CSR initiatives. But it's not impossible, as Jae-young Choi of Cheil's Good Company Solution Centre explains.

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The genuine meaning of good works
Jun 2, 2014
Jae-young Choi

The genuine meaning of good works

What elevates a CSR campaign into more than a CSR campaign?

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