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At JWT, the Gustavo Martinez lawsuit passes the two year mark, with no end in sight
Apr 2, 2018
I-Hsien Sherwood

At JWT, the Gustavo Martinez lawsuit passes the two year mark, with no end in sight

The #MeToo movement is bringing accountability to the ad industry, but it came too late to help Erin Johnson.

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Publicis Groupe refutes anonymous charge it overvalued organic growth
Jan 23, 2018
I-Hsien Sherwood

Publicis Groupe refutes anonymous charge it overvalued organic growth

Holding company labels anonymous accusation a "destabilization attempt".

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CES 2018: Artificial intelligence needs to get to know you better
Jan 14, 2018
I-Hsien Sherwood

CES 2018: Artificial intelligence needs to get to know you better

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

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New ANA report finds 'transparency concerns' in production process
Aug 9, 2017
I-Hsien Sherwood

New ANA report finds 'transparency concerns' in production process

In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.

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On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO
Aug 1, 2017
I-Hsien Sherwood

On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO

James Heekin III stays on as executive chairman.

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'Meet Graham' too similar to 1985 ad: Cannes juror
Jun 25, 2017
I-Hsien Sherwood

'Meet Graham' too similar to 1985 ad: Cannes juror

The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."

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IPG Mediabrands global CEO Henry Tajer steps down
May 3, 2017
I-Hsien Sherwood

IPG Mediabrands global CEO Henry Tajer steps down

Chairman Philippe Krakowsky assumes control of holding company's media agency network.

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The art of the fail: Why attention is the only currency that matters
Apr 17, 2017
I-Hsien Sherwood

The art of the fail: Why attention is the only currency that matters

Bad publicity is harder to come by, no matter how hard you try.

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Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO
Apr 4, 2017
I-Hsien Sherwood

Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

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Why the Fearless Girl should make marketers nervous
Mar 29, 2017
I-Hsien Sherwood, Ilyse Liffreing

Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

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Nobody knows what creative technologists do, survey says
Mar 27, 2017
I-Hsien Sherwood

Nobody knows what creative technologists do, survey says

Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.

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Ogilvy to discard sub-brands
Jan 31, 2017
I-Hsien Sherwood, Steve Barrett

Ogilvy to discard sub-brands

CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.

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Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe chairman and CEO
Jan 26, 2017
I-Hsien Sherwood

Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe chairman and CEO

Lévy will step aside to become chairman of the supervisory board as of June 2017.

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Does SapientRazorfish herald the eclipse of Publicis brands?
Nov 20, 2016
I-Hsien Sherwood

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

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Duracell selects W+K as new agency of record
Oct 31, 2016
I-Hsien Sherwood

Duracell selects W+K as new agency of record

The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.

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MetLife scraps Snoopy, unveils new logo, tagline and visual identity
Oct 20, 2016
I-Hsien Sherwood

MetLife scraps Snoopy, unveils new logo, tagline and visual identity

Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?

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Without McDonald's, what will become of Leo Burnett?
Sep 19, 2016
I-Hsien Sherwood

Without McDonald's, what will become of Leo Burnett?

The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?

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The creativity myth: Do CCOs make better agency leaders?
Aug 15, 2016
I-Hsien Sherwood

The creativity myth: Do CCOs make better agency leaders?

Are the business-minded really the best choice to run a creative industry? Or can imagination trump an MBA's education?

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Built to survive a car crash, 'Graham' leaves Darwin in the dust
Jul 24, 2016
I-Hsien Sherwood

Built to survive a car crash, 'Graham' leaves Darwin in the dust

Clemenger BBDO makes a man who can survive an auto accident but can't turn his head.

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From hapless to hero: The changing face of dads in advertising
Jul 11, 2016
I-Hsien Sherwood

From hapless to hero: The changing face of dads in advertising

A new survey finds most young dads don't recognize themselves in commercials. But a handful of brands are forging a path beyond the lazy cliches.

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