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How brands are missing opportunities with wealthy Chinese
Jan 28, 2019
Yiling Pan, Haisong Li

How brands are missing opportunities with wealthy Chinese

The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.

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Katy Perry visa denial? A checklist for hiring celebrities in China
Nov 20, 2017
Yiling Pan, Haisong Li

Katy Perry visa denial? A checklist for hiring celebrities in China

Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.

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