The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.
Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
Roy Simangunsong has also held roles at PT Linktone and Yahoo Indonesia.
Five key takeaways from the recent conference.
Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.
We asked in-market experts for their insights into Indonesian consumers.
We asked in-market experts for their take on the prospects for local versus global brands in Indonesia.
Big shifts in Myanmar, Cambodia, Vietnam and Laos discussed at Campaign's first Media360 Emerging Asia conference.
Anne Ridwan discusses her move to Ogilvy & Mather CEO for Indonesia, and how she plans to give local talent the skills to ascend to top leadership positions.
Agency snags five 'best of category' awards and 21 golds to win top prize at Citra Pariwara 2016
Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
The giant could face hundreds of millions in fines and back taxes.
In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.