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2016: Is farming now the future for agency deals?
Dec 23, 2015
Greg Paull

2016: Is farming now the future for agency deals?

An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.

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Who is winning the Mediapalooza?
Oct 6, 2015
Greg Paull

Who is winning the Mediapalooza?

R3's Greg Paull explores the reasons behind the unprecedented number of media reviews in progress—and tallies the results thus far.

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How China’s currency devaluation will affect brands
Aug 12, 2015
Greg Paull

How China’s currency devaluation will affect brands

China's 2 per cent devaluation of the yuan will have significant impacts. Greg Paull of R3 looks at the potential winners and losers.

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The un-conference: Report from C2
Jun 15, 2015
Greg Paull

The un-conference: Report from C2

C2 drew 5,000 delegates from 42 countries to Montreal for three days focused on creative commerce. Greg Paull of R3 filed this report.

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What P&G's US$500 million cost-saving plan means
Apr 28, 2015
Greg Paull

What P&G's US$500 million cost-saving plan means

At the end of last week, John Moeller, P&G’s CFO, dropped a bombshell at the company's latest quarterly earnings meeting: The company is set to cut $500 million from “agency fees and production”.

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