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From 7 dwarves to 140 characters
Oct 13, 2014
Greg Paull

From 7 dwarves to 140 characters

Greg Paull, principal with R3, reports on day two of the Vanity Fair Summit.

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30 billionaires (and others) share their learning
Oct 9, 2014
Greg Paull

30 billionaires (and others) share their learning

A report from the Vanity Fair Summit, filed by Greg Paull, principal with R3.

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Taking the emotion out of conflict
May 9, 2014
Greg Paull

Taking the emotion out of conflict

The age-old issue of client conflict got a thorough and impassioned airing on the third day of the ANA Advertising Financial Management conference.

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The value of value-based compensation
May 8, 2014
Greg Paull

The value of value-based compensation

Delegates attending the ANA Advertising Financial Management Conference in Florida heard how leading brand Coca-Cola handles the sensitive issue of agency fees.

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Where there's mystery, there's margin
May 7, 2014
Greg Paull

Where there's mystery, there's margin

The above quote from a presenter set the theme for the annual ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s biggest procurement and marketing leaders gathered with agencies and consultants for a three-day talkfest.

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Agency, position thyself
Apr 24, 2014
Greg Paull

Agency, position thyself

Agencies are great at positioning their clients. Themselves...not so much.

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Is Sina Weibo worth $500 million?
Mar 24, 2014
Greg Paull

Is Sina Weibo worth $500 million?

How do we assess the commercial value of Sina Weibo?

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Defining trends in China: 2013 and 2014
Jan 14, 2014
Greg Paull

Defining trends in China: 2013 and 2014

Four trends that defined marketing in China in 2013, as well as four that will drive the industry in 2014.

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