Greg Paull, principal with R3, reports on day two of the Vanity Fair Summit.
A report from the Vanity Fair Summit, filed by Greg Paull, principal with R3.
The age-old issue of client conflict got a thorough and impassioned airing on the third day of the ANA Advertising Financial Management conference.
Delegates attending the ANA Advertising Financial Management Conference in Florida heard how leading brand Coca-Cola handles the sensitive issue of agency fees.
The above quote from a presenter set the theme for the annual ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s biggest procurement and marketing leaders gathered with agencies and consultants for a three-day talkfest.
Agencies are great at positioning their clients. Themselves...not so much.
How do we assess the commercial value of Sina Weibo?
Four trends that defined marketing in China in 2013, as well as four that will drive the industry in 2014.