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Death of the demographic: The future of targeting
Nov 6, 2014
Gowthaman Ragothaman

Death of the demographic: The future of targeting

With the data now at our fingertips, we no longer need to use demographics as a insufficient surrogate for consumer interests and affinity.

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Content marketing: Permanent whitewater
Sep 21, 2014
Gowthaman Ragothaman

Content marketing: Permanent whitewater

Marketing was once akin to boating in a calm sea, with predictable waves and ample time to react. No more. Today, brands and agencies must develop skills closer to those of whitewater rafting.

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Harnessing emerging markets: Technology's role
Sep 2, 2014
Gowthaman Ragothaman

Harnessing emerging markets: Technology's role

Can technology connect with emerging markets to develop community engagement?

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Reaching diverse consumer groups: New consumers
Jul 7, 2014
Gowthaman Ragothaman

Reaching diverse consumer groups: New consumers

As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this third instalment, Mindshare's Gowthaman Ragothaman discusses a group that represents the last frontier of large-scale growth.

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