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GroupM drops mPlatform brand in shake-up to improve 'consistency'
Nov 17, 2019
Gideon Spanier

GroupM drops mPlatform brand in shake-up to improve 'consistency'

WPP media buyer is focusing on operations, shared services and tech innovation.

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Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview
Nov 17, 2019
Gideon Spanier

Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

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Are trading scale and size of billings no longer vital in media?
Nov 13, 2019
Gideon Spanier

Are trading scale and size of billings no longer vital in media?

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?

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Michael Karg abruptly exits as Ebiquity CEO
Nov 13, 2019
Gideon Spanier

Michael Karg abruptly exits as Ebiquity CEO

Surprise exit came week before group was due to present to investors.

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Mark Read: Integrated accounts make up third of WPP's new-business pipeline
Nov 12, 2019
Gideon Spanier

Mark Read: Integrated accounts make up third of WPP's new-business pipeline

WPP CEO sees surge in number of clients that want to "join together" creative and media.

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IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'
Nov 9, 2019
Gideon Spanier

IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

Business is fifth-largest media buyer and fastest-growing last year.

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Shares in troubled M&C Saatchi rise amid speculation about future
Nov 4, 2019
Gideon Spanier

Shares in troubled M&C Saatchi rise amid speculation about future

Agency group is talking to advisors but has not started a formal sale process.

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WPP returns to growth in Q3 with 0.5% revenue increase
Oct 27, 2019
Gideon Spanier

WPP returns to growth in Q3 with 0.5% revenue increase

Best quarterly performance since start of 2017.

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New Accenture CEO eyes M&A as Interactive revenues hit $10 billion
Sep 29, 2019
Gideon Spanier

New Accenture CEO eyes M&A as Interactive revenues hit $10 billion

Consulting giant's digital marketing services arm is now as big as Interpublic.

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Carat captures Vodafone global media account
Sep 16, 2019
Gideon Spanier

Carat captures Vodafone global media account

WPP's Wavemaker has held business since 2014.

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Time for a reboot at GroupM, again?
Sep 11, 2019
Gideon Spanier

Time for a reboot at GroupM, again?

The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.

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The Essence of media: people, data and automation together
Sep 11, 2019
Gideon Spanier

The Essence of media: people, data and automation together

WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?

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IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO
Sep 9, 2019
Gideon Spanier

IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO

Krakowsky is frontrunner to succeed Michael Roth as global CEO.

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Diageo calls global media agency review
Sep 8, 2019
Gideon Spanier

Diageo calls global media agency review

Drinks giant is focusing on media planning and data.

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Christian Juhl: Group M's future depends on recruiting from different places
Aug 27, 2019
Gideon Spanier

Christian Juhl: Group M's future depends on recruiting from different places

New CEO wants creative and mathematical people with more 'diverse' backgrounds.

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WPP sees 'slightly subdued' new business outlook for big pitches
Aug 12, 2019
Gideon Spanier

WPP sees 'slightly subdued' new business outlook for big pitches

No 'material change' in the threat from consultants such as Accenture.

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The $100m question for agencies
Aug 12, 2019
Gideon Spanier

The $100m question for agencies

The pursuit of big clients is forcing agency groups to choose their partners more carefully because the stakes are higher.

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Essence promotes Kyoko Matsushita to global CEO
Aug 8, 2019
Gideon Spanier

Essence promotes Kyoko Matsushita to global CEO

WPP media agency turns to former APAC boss as Christian Juhl takes on top Group M job.

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P&G slashes adspend by $350m after cutting 'waste' and agency fees
Aug 7, 2019
Gideon Spanier

P&G slashes adspend by $350m after cutting 'waste' and agency fees

Annual advertising expense fell for third year in a row to $6.75bn.

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Christian Juhl to succeed Kelly Clark as Group M's global CEO
Jul 23, 2019
Gideon Spanier

Christian Juhl to succeed Kelly Clark as Group M's global CEO

Juhl takes over world's biggest ad buyer on 1 October.

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