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Worry about attribution later, build the digital foundation first: VivaKi
Dec 17, 2015
Gabey Goh

Worry about attribution later, build the digital foundation first: VivaKi

SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for many brands, according to Grace Liau, VivaKi’s general manager for Asia Pacific.

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Programmatic audio ad exchange makes SEA debut with Big Mobile and Triton Digital
Dec 17, 2015
Gabey Goh

Programmatic audio ad exchange makes SEA debut with Big Mobile and Triton Digital

SINGAPORE - Big Mobile has expanded its partnership with Triton Digital to bring a2x, the company’s programmatic audio advertising exchange, to Southeast Asia.

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STB names TBWA\Singapore as global agency
Dec 15, 2015
Gabey Goh

STB names TBWA\Singapore as global agency

SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as its global agency partner for integrated creative, digital and production services.

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Photos: Heineken #PartyAsOne at Singapore's ZoukOut 2015
Dec 15, 2015
Gabey Goh

Photos: Heineken #PartyAsOne at Singapore's ZoukOut 2015

For the 45,000 partygoers, one highlight of this year's annual dance music festival ZoukOut was the Heineken 3D Face Projection installation. Presented at Heineken’s tent during the two-night music festival for the first time, the three-metre-high structure used video projection-mapping technology, to capture and display the faces of partygoers in the form of motion graphics, 3D animations and flashes of special effects. Photo credits: Heineken Singapore

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Australia drives 7 percent dip in APAC audience data spend: Eyeota
Dec 15, 2015
Gabey Goh

Australia drives 7 percent dip in APAC audience data spend: Eyeota

SINGAPORE - Asia-Pacific spending on audience data decreased 7 percent quarter-on-quarter in Q3, according to the Eyeota Index Q3 report.

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APAC advertisers reduced spending on audience data in Q3: Eyeota
Dec 15, 2015
Gabey Goh

APAC advertisers reduced spending on audience data in Q3: Eyeota

The Eyeota Index Q3 report shows a dip in spend from Australia, down 7 percent quarter-on-quarter, while Southeast Asia jumped another 42 percent. The most popular segment categories were sociodemographic data (53 percent) and B2B (20 percent). Sociodemographic remains a steadfast investment for many brands worldwide, as it provides broader information of user profiles such as age, gender and income levels for more effective targeting.

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Wild west data days are over: Wego CMO
Dec 14, 2015
Gabey Goh

Wild west data days are over: Wego CMO

SINGAPORE - When it comes to the handling of data, the ‘wild west’ days of the industry appear to be waning, according to Joachim Holte, chief marketing officer of Singapore-based travel search engine Wego.

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Kakao signs Forward3D as first international agency partner
Dec 11, 2015
Gabey Goh

Kakao signs Forward3D as first international agency partner

SOUTH KOREA - Forward3D has become the first international agency to become a certified agency of Kakao, which provides both smartphone-messaging platform KakaoTalk and online portal Daum.

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Disney Studios SEA consolidates media with Dentsu as AOR
Dec 10, 2015
Gabey Goh

Disney Studios SEA consolidates media with Dentsu as AOR

SINGAPORE - Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Mobius leading the account.

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Star Media Radio Group shuts down two radio stations
Dec 9, 2015
Gabey Goh

Star Media Radio Group shuts down two radio stations

MALAYSIA - The Star Media Radio Group (SMRG) is reportedly shuttering two radio stations, Red FM and Capital FM, in a move that appears to be part of an overall consolidation exercise.

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Y&R Indonesia boosts shopper offering with Labstore launch
Dec 8, 2015
Gabey Goh

Y&R Indonesia boosts shopper offering with Labstore launch

SINGAPORE - Y&R Group Indonesia has launched Labstore, the agency’s global retail and shopper marketing network, which now extends across five markets in Asia Pacific including Singapore, the Philippines, Thailand and Australia.

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Expect weaker APAC ad spend in 2016: Magna Global
Dec 7, 2015
Gabey Goh

Expect weaker APAC ad spend in 2016: Magna Global

ASIA PACIFIC - In Magna Global’s latest Global Media Suppliers Advertising Revenue Forecasts report, the Asia Pacific region is now accounts for 30 percent of global spend, and will continue on its growth trajectory despite an overall economic slowdown.

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Singapore Airlines: When in the air, 'No detail is too small'
Dec 4, 2015
Gabey Goh

Singapore Airlines: When in the air, 'No detail is too small'

SINGAPORE - Singapore Airlines has made a significant impact with a new social-only brand campaign featuring paper model artist Luca Iaconi-Stewart, who has showcased the airlines’ suite of seating 'products' in painstaking detail.

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Dentsu Aegis Network acquires Philippines’ Aspac Creative Communications
Dec 4, 2015
Gabey Goh

Dentsu Aegis Network acquires Philippines’ Aspac Creative Communications

PHILIPPINES - Dentsu Aegis Network has acquired independent agency Aspac Creative Communications, expanding its presence in the Southeast Asian market.

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In Digital Matters, brands need bravery
Dec 3, 2015
Gabey Goh

In Digital Matters, brands need bravery

SINGAPORE - Despite being a too-often-cited truism, the notion of brands “needing to be brave” came up persistently during the opening panel discussion at the Digital Matters conference, organized by Branded.

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Facebook’s Instant Articles now loading in more APAC markets
Dec 3, 2015
Gabey Goh

Facebook’s Instant Articles now loading in more APAC markets

SINGAPORE - Facebook has announced the beta launch of Instant Articles (IA) in Southeast Asia, Hong Kong, South Korea and Taiwan.

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Email still the key to ROI, customer data: Ematic Solutions
Dec 2, 2015
Gabey Goh

Email still the key to ROI, customer data: Ematic Solutions

SINGAPORE - Startup company Ematic Solutions is hoping to help marketers in the region increase return on investment on their email marketing efforts.

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New Philips Asean marketing head Winston Phua discusses priorities, approach, agencies
Dec 1, 2015
Gabey Goh

New Philips Asean marketing head Winston Phua discusses priorities, approach, agencies

SINGAPORE - Returning home to Singapore from China, Winston Phua talks to Campaign Asia-Pacific about his priorities for the brand moving forward.

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Inbound marketing giving SMEs a competitive edge
Nov 27, 2015
Gabey Goh

Inbound marketing giving SMEs a competitive edge

SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.

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O&M Singapore appoints Chandra Barathi as head of technology
Nov 27, 2015
Gabey Goh

O&M Singapore appoints Chandra Barathi as head of technology

SINGAPORE - Chandra Barathi has been appointed as head of technology at Ogilvy & Mather Singapore, and vice president, technology for OgilvyOne Asia Pacific, effective immediately.

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