SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for many brands, according to Grace Liau, VivaKi’s general manager for Asia Pacific.
SINGAPORE - Big Mobile has expanded its partnership with Triton Digital to bring a2x, the company’s programmatic audio advertising exchange, to Southeast Asia.
SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as its global agency partner for integrated creative, digital and production services.
For the 45,000 partygoers, one highlight of this year's annual dance music festival ZoukOut was the Heineken 3D Face Projection installation. Presented at Heineken’s tent during the two-night music festival for the first time, the three-metre-high structure used video projection-mapping technology, to capture and display the faces of partygoers in the form of motion graphics, 3D animations and flashes of special effects. Photo credits: Heineken Singapore
SINGAPORE - Asia-Pacific spending on audience data decreased 7 percent quarter-on-quarter in Q3, according to the Eyeota Index Q3 report.
The Eyeota Index Q3 report shows a dip in spend from Australia, down 7 percent quarter-on-quarter, while Southeast Asia jumped another 42 percent. The most popular segment categories were sociodemographic data (53 percent) and B2B (20 percent). Sociodemographic remains a steadfast investment for many brands worldwide, as it provides broader information of user profiles such as age, gender and income levels for more effective targeting.
SINGAPORE - When it comes to the handling of data, the ‘wild west’ days of the industry appear to be waning, according to Joachim Holte, chief marketing officer of Singapore-based travel search engine Wego.
SOUTH KOREA - Forward3D has become the first international agency to become a certified agency of Kakao, which provides both smartphone-messaging platform KakaoTalk and online portal Daum.
SINGAPORE - Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Mobius leading the account.
MALAYSIA - The Star Media Radio Group (SMRG) is reportedly shuttering two radio stations, Red FM and Capital FM, in a move that appears to be part of an overall consolidation exercise.
SINGAPORE - Y&R Group Indonesia has launched Labstore, the agency’s global retail and shopper marketing network, which now extends across five markets in Asia Pacific including Singapore, the Philippines, Thailand and Australia.
ASIA PACIFIC - In Magna Global’s latest Global Media Suppliers Advertising Revenue Forecasts report, the Asia Pacific region is now accounts for 30 percent of global spend, and will continue on its growth trajectory despite an overall economic slowdown.
SINGAPORE - Singapore Airlines has made a significant impact with a new social-only brand campaign featuring paper model artist Luca Iaconi-Stewart, who has showcased the airlines’ suite of seating 'products' in painstaking detail.
PHILIPPINES - Dentsu Aegis Network has acquired independent agency Aspac Creative Communications, expanding its presence in the Southeast Asian market.
SINGAPORE - Despite being a too-often-cited truism, the notion of brands “needing to be brave” came up persistently during the opening panel discussion at the Digital Matters conference, organized by Branded.
SINGAPORE - Facebook has announced the beta launch of Instant Articles (IA) in Southeast Asia, Hong Kong, South Korea and Taiwan.
SINGAPORE - Startup company Ematic Solutions is hoping to help marketers in the region increase return on investment on their email marketing efforts.
SINGAPORE - Returning home to Singapore from China, Winston Phua talks to Campaign Asia-Pacific about his priorities for the brand moving forward.
SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.
SINGAPORE - Chandra Barathi has been appointed as head of technology at Ogilvy & Mather Singapore, and vice president, technology for OgilvyOne Asia Pacific, effective immediately.