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The race to build AI tools
Jan 16, 2017
Gabey Goh

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Roundtable: Digital pain points include attribution, measurement,  justifying costs
Dec 8, 2016
Gabey Goh

Roundtable: Digital pain points include attribution, measurement, justifying costs

At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.

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Challenging times ahead for CMOs: Oracle survey
Nov 25, 2016
Gabey Goh

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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Tech Talk: Muzaara, Narratrs and Oracle
Nov 25, 2016
Gabey Goh

Tech Talk: Muzaara, Narratrs and Oracle

A weekly roundup of tech news and announcements.

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Bing-ing it back in Asia: Search engine touts ad offerings
Nov 24, 2016
Gabey Goh

Bing-ing it back in Asia: Search engine touts ad offerings

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

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OMG Australia plugs in to Spotify with The Trade Desk
Nov 23, 2016
Gabey Goh

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

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Options aplenty for Malaysia in F1-less future
Nov 23, 2016
Gabey Goh

Options aplenty for Malaysia in F1-less future

Regional and local motorsport events might get more attention, which could work out to the benefit of brands.

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Grasping the creative in programmatic
Nov 23, 2016
Gabey Goh

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.

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Photos: Unruly Singapore 'Meet the makers' event
Nov 22, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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Last lap for Singapore F1 Grand Prix?
Nov 21, 2016
Gabey Goh

Last lap for Singapore F1 Grand Prix?

As Malaysia reportedly plans to drop its Formula One event, industry pundits weigh in on the possibility of Singapore without an F1 night race.

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Tencent offers brands guided gateway to Chinese tourists
Nov 21, 2016
Gabey Goh

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

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How Disney’s Finding Dory used mobile video to win over Indonesia
Nov 21, 2016
Gabey Goh

How Disney’s Finding Dory used mobile video to win over Indonesia

CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.

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Dentsu Sports Asia ties up with Olympic Council of Malaysia
Nov 21, 2016
Gabey Goh

Dentsu Sports Asia ties up with Olympic Council of Malaysia

Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.

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Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more
Nov 18, 2016
Gabey Goh

Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more

A weekly roundup of tech news and announcements.

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South Korea tops global viewable completion rates: TubeMogul
Nov 16, 2016
Gabey Goh

South Korea tops global viewable completion rates: TubeMogul

South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.

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Dentsu Aegis Network signs on with AsiaMX
Nov 15, 2016
Gabey Goh

Dentsu Aegis Network signs on with AsiaMX

Partnership with global media network comes alongside slew of senior appointments.

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Dentsu Aegis Network names iProspect APAC CEO
Nov 15, 2016
Gabey Goh

Dentsu Aegis Network names iProspect APAC CEO

Former Google executive Joanna Catalano takes on the role in the new year.

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Tech Talk: S4M, Innity, Ooyala, Zenith and more
Nov 11, 2016
Gabey Goh

Tech Talk: S4M, Innity, Ooyala, Zenith and more

A weekly roundup of tech news and announcements.

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Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Nov 9, 2016
Gabey Goh

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

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Vice Media debuts in Indonesia
Nov 9, 2016
Gabey Goh

Vice Media debuts in Indonesia

Media brand expands APAC presence, signs content partnerships with Jawa Pos TV and Google

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