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How to design user experience for Chinese sensibilities
Jan 5, 2015
Eugene Chew

How to design user experience for Chinese sensibilities

Is there such a thing as Chinese UX? Yes, and foreign brands are making a mistake by failing to translate their experiences in a way appropriate for local culture.

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Has mobile reached a tipping point in China?
Jul 10, 2014
Eugene Chew

Has mobile reached a tipping point in China?

With over 1 billion mobile phone users (48 per cent of them smartphones, according to eMarketer), China is becoming a hotbed of mobile innovation and marketing, writes JWT's Eugene Chew.

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