The ex-creative whose exit manifesto caused a stir two years ago is back to explain the ups and downs of life outside the industry.
A former ad man suggests how to torch and then rebuild the ad agency model.
I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.
By combining great, relevant content with technology, you can build reach, adjust messaging and target precisely, without a huge media spill.
You won't believe what Erik Ingvoldstad of Acoustic has to say about the future of the industry. Or maybe you will. Nevertheless, his 'listicle' provides a good overview of key macro trends, some of which you may have missed.
A digital transformation isn't about building an e-commerce site, or any other single tactic, for that matter. As Erik Ingvoldstad of Acoustic explains, it's nothing short of a re-imagining of your company for the digital age. Here's how to approach this critical process.
Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.