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DAN's Merkle acquires global B2B media and marketing agency DWA
Dec 20, 2017
Emily Tan

DAN's Merkle acquires global B2B media and marketing agency DWA

Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.

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Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio
Dec 18, 2017
Emily Tan

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

The app includes templates and guides to help creators of varying experiences get started with AR.

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Publishers lose $3.5 million a day to counterfeit video inventory
Dec 14, 2017
Emily Tan

Publishers lose $3.5 million a day to counterfeit video inventory

Publishers are losing out on up to $1.27 billion a year, a study by Amobee, Google, Quantcast and 16 major publishers has found.

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Dentsu Aegis Network tops Recma's 2017 new-business ranking
Dec 12, 2017
Emily Tan

Dentsu Aegis Network tops Recma's 2017 new-business ranking

Havas Media follows in the runner-up spot, with a wins-versus-losses balance of $495 million.

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Snapchat redesigns to separate social and publisher content; ads not affected
Nov 30, 2017
Emily Tan

Snapchat redesigns to separate social and publisher content; ads not affected

Sponsored stories will have a visible "Ad" slug both above the headline on the cover tile and in the top-left corner while viewing the Story.

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AppNexus' DSPs to adhere rigidly to ads.txt
Nov 28, 2017
Emily Tan

AppNexus' DSPs to adhere rigidly to ads.txt

"The new policy will automatically and irrevocably disable buying on unauthorized sellers."

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Facebook explains ad policies to users, but industry wants more
Nov 28, 2017
Emily Tan

Facebook explains ad policies to users, but industry wants more

It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.

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A year old and Instagram Live is beating Snapchat
Nov 22, 2017
Emily Tan

A year old and Instagram Live is beating Snapchat

Instagram's Live Stories has more than 250 million daily users, according to numbers from Wochit, whereas, Snapchat reports having 173 million.

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YouTube killing channels said to 'exploit' children
Nov 21, 2017
Emily Tan

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

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What Lego has learnt from building a social network for kids
Nov 21, 2017
Emily Tan

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Nov 17, 2017
Emily Tan

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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Most marketers believe media agencies have not adapted to programmatic
Nov 17, 2017
Emily Tan

Most marketers believe media agencies have not adapted to programmatic

And three-quarters believe agencies do not accurately measure programmatic.

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TMG launches global blockchain-based media agency
Nov 15, 2017
Emily Tan

TMG launches global blockchain-based media agency

The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.

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Snapchat's Ad Manager updates includes audience filters
Nov 15, 2017
Emily Tan

Snapchat's Ad Manager updates includes audience filters

Advertisers can buy filters as they would any other online ad and target specific audiences by demographics, lifestyle category and hour of the day.

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Why Amazon is investing so heavily in voice
Nov 10, 2017
Emily Tan

Why Amazon is investing so heavily in voice

All computer interfaces up to today have been unnatural, inhuman and discriminatory, the company's chief technology officer says.

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Good news, social media advertising really does work for brand building...mostly
Nov 10, 2017
Emily Tan

Good news, social media advertising really does work for brand building...mostly

A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.

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Hegarty: The future of marketing is a return to the basics
Nov 9, 2017
Emily Tan

Hegarty: The future of marketing is a return to the basics

"The creative voice is being drowned out because there are so many platforms. I don't catch fucking platforms. I get ideas."

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P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal
Nov 3, 2017
Emily Tan

P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.

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Analysts agree with WPP: Threat from consultancies has been 'overhyped'
Nov 2, 2017
Emily Tan

Analysts agree with WPP: Threat from consultancies has been 'overhyped'

During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.

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Facebook tests support for publisher subscriptions in Instant Articles
Oct 27, 2017
Emily Tan

Facebook tests support for publisher subscriptions in Instant Articles

According to a Facebook post, the initiative is a "direct result" of the work it has been doing via the Facebook Journalism Project.

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