Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.
The app includes templates and guides to help creators of varying experiences get started with AR.
Publishers are losing out on up to $1.27 billion a year, a study by Amobee, Google, Quantcast and 16 major publishers has found.
Havas Media follows in the runner-up spot, with a wins-versus-losses balance of $495 million.
Sponsored stories will have a visible "Ad" slug both above the headline on the cover tile and in the top-left corner while viewing the Story.
"The new policy will automatically and irrevocably disable buying on unauthorized sellers."
It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.
Instagram's Live Stories has more than 250 million daily users, according to numbers from Wochit, whereas, Snapchat reports having 173 million.
The platform has terminated a number of channels for violating its terms of service.
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
And three-quarters believe agencies do not accurately measure programmatic.
The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.
Advertisers can buy filters as they would any other online ad and target specific audiences by demographics, lifestyle category and hour of the day.
All computer interfaces up to today have been unnatural, inhuman and discriminatory, the company's chief technology officer says.
A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.
"The creative voice is being drowned out because there are so many platforms. I don't catch fucking platforms. I get ideas."
Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.
During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.
According to a Facebook post, the initiative is a "direct result" of the work it has been doing via the Facebook Journalism Project.