SYDNEY - Publicis Worldwide is teaming up with David Nobay, formerly of the now closed Droga5 Sydney, to launch its creative boutique digital agency Marcel in Australia.
HONG KONG - Ogilvy & Mather has promoted Hong Kong-based Anthony Wong to the post of worldwide effectiveness director, the role formerly held by Tim Broadbent.
SINGAPORE - Valerie Cheng, CCO of J. Walter Thompson Singapore will be moving on to a new role at Facebook, as head of Creative Shop for Southeast Asia, in mid-February.
BEIJING - Beijing Mercedes Benz Sales (BMBS) has handed its US$200 million media account to Fuel, a new agency brand created to handle BMBS and reporting into ZenithOptimedia, according to sources.
GLOBAL - Publicis Groupe's restructuring announcement yesterday shows much needed change, but the lack of details has led agency leaders and consultants to question whether the announcement could be just "smoke and mirrors".
MALAYSIA - Sources have confirmed that Mindshare Malaysia has won the media account for Telenor-owned DiGi Malaysia following a multi-market pitch.
MUMBAI - TBWA Group India has hired Govind Pandey from McCann Worldgroup India to helm its operations across Mumbai and Delhi as CEO.
SINGAPORE - Campaign Innovate, sponsored by Omnicom Media Group, is proud to announce that the winning startup for its inaugural contest is real-time shopper marketing platform, Snapcart.
ASIA-PACIFIC - Kellogg's has appointed VML Singapore as digital agency of record for its crisps brand Pringles following a multi-agency pitch initiated in February.
ASIA-PACIFIC - The top four startups have submitted their pitch videos to Campaign Innovate's panel of judges. Which do you think should be named the contest winner?
SINGAPORE - Peter Mitchell has left his role as global media innovations director at Mondelez International.
ASIA-PACIFIC - Campaign Innovate's judges have selected the top four startups that have made it through to the online video-pitch round.
KUALA LUMPUR - Senior Malaysian creatives Tan Chee Keong (known as CK), ECD for BBDO Malaysia, and Vijay Anand, group ECD for TBWA KL, are moving on to new roles within the market.
Senior financial marketers are fully aware of what makes great content for their target audiences, but the hurdles they have to overcome include multi-market regulations, resources and stakeholder buy-in.
CHINA INNOVATION 2015: The lack of third-party data in China combined with lax personal data-use laws has resulted in unique and innovative workarounds.
HONG KONG – Bloomberg has just launched the Asia edition of the revamped Bloomberg.com, and rather less officially, added digital station Bloomberg Radio Asia, a flagship global TV programme, Bloomberg Go, and plans to launch Bloomberg HD early next year.
HONG KONG - Five days into his new job as Asia-Pacific CEO of OMD, Stephen Li gave the first interview in his new role to Campaign Asia-Pacific on a visit to Hong Kong last Friday.
PHUKET - Campaign Asia-Pacific's second annual Charity Golf Tournament, sponsored by Fox and GroupM, has raised more than US$37,000 for Hong Kong-based charity Mother's Choice.
Campaign Asia's second annual Charity Golf Tournament, sponsored by Fox and GroupM, raised more than US$37,000 for Hong Kong-based charity Mother's Choice. GroupM's Team A won the three-day tournament, which took place in Phuket from 15 to 18 October, beating teams from Fox, Haymarket, Dentsu Aegis, OMD, PHD, A+E Networks, Havas , LinkedIn, Mediamath and Futurebrand. On Day 1, the individual award went to Mark McFarlane from Fox while the overall individual award was won by Scott Kimberley of OMD and Ong Kai Ling from A+E Networks earned the best individual female player trophy.
The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.