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Droga5's David Nobay starts new Australian agency with Publicis Worldwide
Dec 18, 2015
Emily Tan

Droga5's David Nobay starts new Australian agency with Publicis Worldwide

SYDNEY - Publicis Worldwide is teaming up with David Nobay, formerly of the now closed Droga5 Sydney, to launch its creative boutique digital agency Marcel in Australia.

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Ogilvy promotes Anthony Wong to global effectiveness role
Dec 15, 2015
Emily Tan

Ogilvy promotes Anthony Wong to global effectiveness role

HONG KONG - Ogilvy & Mather has promoted Hong Kong-based Anthony Wong to the post of worldwide effectiveness director, the role formerly held by Tim Broadbent.

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JWT's Valerie Cheng moves to Facebook, Victor Ng steps up
Dec 11, 2015
Emily Tan

JWT's Valerie Cheng moves to Facebook, Victor Ng steps up

SINGAPORE - Valerie Cheng, CCO of J. Walter Thompson Singapore will be moving on to a new role at Facebook, as head of Creative Shop for Southeast Asia, in mid-February.

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Beijing Mercedes Benz Sales moves US$200 million media to Fuel China
Dec 8, 2015
Emily Tan

Beijing Mercedes Benz Sales moves US$200 million media to Fuel China

BEIJING - Beijing Mercedes Benz Sales (BMBS) has handed its US$200 million media account to Fuel, a new agency brand created to handle BMBS and reporting into ZenithOptimedia, according to sources.

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Agency bosses: Too many questions around Publicis restructuring
Dec 4, 2015
Emily Tan, Matthew Miller

Agency bosses: Too many questions around Publicis restructuring

GLOBAL - Publicis Groupe's restructuring announcement yesterday shows much needed change, but the lack of details has led agency leaders and consultants to question whether the announcement could be just "smoke and mirrors".

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Telenor's DiGi moves to Mindshare, regional pitch results pending
Nov 25, 2015
Emily Tan

Telenor's DiGi moves to Mindshare, regional pitch results pending

MALAYSIA - Sources have confirmed that Mindshare Malaysia has won the media account for Telenor-owned DiGi Malaysia following a multi-market pitch.

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TBWA India appoints new CEO from McCann
Nov 24, 2015
Emily Tan

TBWA India appoints new CEO from McCann

MUMBAI - TBWA Group India has hired Govind Pandey from McCann Worldgroup India to helm its operations across Mumbai and Delhi as CEO.

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Snapcart wins Campaign Innovate
Nov 20, 2015
Emily Tan

Snapcart wins Campaign Innovate

SINGAPORE - Campaign Innovate, sponsored by Omnicom Media Group, is proud to announce that the winning startup for its inaugural contest is real-time shopper marketing platform, Snapcart.

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VML Singapore wins digital AOR for Pringles Asia-Pacific
Nov 19, 2015
Emily Tan

VML Singapore wins digital AOR for Pringles Asia-Pacific

ASIA-PACIFIC - Kellogg's has appointed VML Singapore as digital agency of record for its crisps brand Pringles following a multi-agency pitch initiated in February.

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Campaign Innovate: What do the final four have to say?
Nov 16, 2015
Emily Tan

Campaign Innovate: What do the final four have to say?

ASIA-PACIFIC - The top four startups have submitted their pitch videos to Campaign Innovate's panel of judges. Which do you think should be named the contest winner?

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Peter Mitchell leaves Mondelez
Nov 11, 2015
Emily Tan

Peter Mitchell leaves Mondelez

SINGAPORE - Peter Mitchell has left his role as global media innovations director at Mondelez International.

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Campaign Innovate: The final four
Nov 11, 2015
Emily Tan

Campaign Innovate: The final four

ASIA-PACIFIC - Campaign Innovate's judges have selected the top four startups that have made it through to the online video-pitch round.

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Malaysian senior creatives do the agency shuffle
Nov 10, 2015
Emily Tan

Malaysian senior creatives do the agency shuffle

KUALA LUMPUR - Senior Malaysian creatives Tan Chee Keong (known as CK), ECD for BBDO Malaysia, and Vijay Anand, group ECD for TBWA KL, are moving on to new roles within the market.

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5 headache-inducing problems for financial marketers
Nov 9, 2015
Emily Tan

5 headache-inducing problems for financial marketers

Senior financial marketers are fully aware of what makes great content for their target audiences, but the hurdles they have to overcome include multi-market regulations, resources and stakeholder buy-in.

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Paradox drives innovative approaches
Nov 3, 2015
Emily Tan

Paradox drives innovative approaches

CHINA INNOVATION 2015: The lack of third-party data in China combined with lax personal data-use laws has resulted in unique and innovative workarounds.

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Bloomberg’s plan for digital dominance in Asia
Nov 2, 2015
Emily Tan

Bloomberg’s plan for digital dominance in Asia

HONG KONG – Bloomberg has just launched the Asia edition of the revamped Bloomberg.com, and rather less officially, added digital station Bloomberg Radio Asia, a flagship global TV programme, Bloomberg Go, and plans to launch Bloomberg HD early next year.

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Why Stephen Li left MEC to join OMD: Exclusive interview
Oct 27, 2015
Emily Tan

Why Stephen Li left MEC to join OMD: Exclusive interview

HONG KONG - Five days into his new job as Asia-Pacific CEO of OMD, Stephen Li gave the first interview in his new role to Campaign Asia-Pacific on a visit to Hong Kong last Friday.

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Campaign Asia holds second Charity Golf Tournament for Mother's Choice
Oct 22, 2015
Emily Tan, Tim Cresner

Campaign Asia holds second Charity Golf Tournament for Mother's Choice

PHUKET - Campaign Asia-Pacific's second annual Charity Golf Tournament, sponsored by Fox and GroupM, has raised more than US$37,000 for Hong Kong-based charity Mother's Choice.

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Campaign 2nd Charity Golf Tournament 2015
Oct 22, 2015
Emily Tan

Campaign 2nd Charity Golf Tournament 2015

Campaign Asia's second annual Charity Golf Tournament, sponsored by Fox and GroupM, raised more than US$37,000 for Hong Kong-based charity Mother's Choice. GroupM's Team A won the three-day tournament, which took place in Phuket from 15 to 18 October, beating teams from Fox, Haymarket, Dentsu Aegis, OMD, PHD, A+E Networks, Havas , LinkedIn, Mediamath and Futurebrand. On Day 1, the individual award went to Mark McFarlane from Fox while the overall individual award was won by Scott Kimberley of OMD and Ong Kai Ling from A+E Networks earned the best individual female player trophy.

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Why it's time to pop the ad tech bubble
Oct 21, 2015
Emily Tan

Why it's time to pop the ad tech bubble

The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.

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