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R3 expands into the US
Dec 18, 2014
Emily Tan

R3 expands into the US

HONG KONG - Asia-based marketing consultancy R3 has expanded into the US with the hire of Taleah Mona-Lusky as senior consultant based in New York.

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Four in 10 marketers will look for a new job next year: Font
Dec 17, 2014
Emily Tan

Four in 10 marketers will look for a new job next year: Font

ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.

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Programmatic: You're doing it wrong, says Xaxis' APAC CEO
Dec 16, 2014
Emily Tan

Programmatic: You're doing it wrong, says Xaxis' APAC CEO

SINGAPORE - In an exclusive interview with Campaign Asia-Pacific, Michel de Rijk, who was promoted to CEO of Asia-Pacific today, discusses the WPP audience-buying arm’s plans for 2015 and its management reshuffle.

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Shangri-La hires new global CMO from Starwood
Dec 15, 2014
Emily Tan

Shangri-La hires new global CMO from Starwood

HONG KONG - Shangri-La Hotels and Resorts has appointed Steven Taylor, previously Starwood Hotels & Resorts' VP of Marketing for Europe, Africa and the Middle East, as its chief marketing officer.

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XM Asia CEO Paul Soon resigns; successor named
Dec 9, 2014
Emily Tan, Byravee Iyer

XM Asia CEO Paul Soon resigns; successor named

ASIA-PACIFIC - Paul Soon, CEO XM Asia Pacific, has tendered his resignation and will be leaving the company early next year, Campaign Asia-Pacific has learned. The company has named Nanda Ivens to take over Soon's role.

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Getty releases 'Year in Focus': Top pics of 2014
Dec 9, 2014
Emily Tan

Getty releases 'Year in Focus': Top pics of 2014

GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.

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How Singapore Airlines averted a PR disaster
Dec 8, 2014
Emily Tan

How Singapore Airlines averted a PR disaster

AUSTRALIA - After threatening to exact payment from the travel agents involved, Singapore Airlines announced that it will honour business-class tickets that were mistakenly sold at economy-ticket prices.

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Update: Tourism Malaysia includes unknown agencies in roster for 2015-2017
Dec 8, 2014
Emily Tan

Update: Tourism Malaysia includes unknown agencies in roster for 2015-2017

KUALA LUMPUR - After a year-long pitch process, Tourism Malaysia has finally settled its agency roster, but while some of the names on the list are familiar, several are rather obscure.

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Text100 HK wins digital remit for Four Seasons APAC
Dec 3, 2014
Emily Tan

Text100 HK wins digital remit for Four Seasons APAC

HONG KONG - Four Seasons Hotels has selected Text100 Hong Kong to handle its digital and email marketing duties in Asia-Pacific, displacing TBWA.

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FedEx promotes its SME customers in global 'Show the World' campaign
Dec 3, 2014
Emily Tan

FedEx promotes its SME customers in global 'Show the World' campaign

GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.

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Coping with Malaysia’s shrinking wallets: PHD
Dec 2, 2014
Emily Tan

Coping with Malaysia’s shrinking wallets: PHD

KUALA LUMPUR – Malaysians have long been dealing with artificially depressed salaries, but a cut in fuel subsidies and worry over the pending 6 per cent GST rollout next year have led concerned consumers to pinch pennies.

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Ogilvy launches new Honor 6 smartphone globally with phone-less ads
Nov 27, 2014
Emily Tan

Ogilvy launches new Honor 6 smartphone globally with phone-less ads

HONG KONG - Ogilvy & Mather Hong Kong is behind a global campaign launching China-made Honor 6 smartphone in new markets.

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Ken Mandel moves on from Hootsuite
Nov 26, 2014
Emily Tan

Ken Mandel moves on from Hootsuite

SINGAPORE - Ken Mandel will be leaving his role as managing director of Hootsuite Asia-Pacific due to a corporate restructure.

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P&G Malaysia targets moms with skippable crying kids
Nov 25, 2014
Emily Tan

P&G Malaysia targets moms with skippable crying kids

KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.

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Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
Nov 24, 2014
Emily Tan

Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything

MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.

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Cheil builds a ride through a semiconductor chip
Nov 21, 2014
Emily Tan

Cheil builds a ride through a semiconductor chip

SEOUL - Tasked with communicating the high-performance features of Samsung's semiconductors to the curious masses, Cheil Worldwide decided the only thing to do was build a virtual ride that would 'shrink' its audiences to atom size and take them on a detailed tour.

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Media spend suffers in Malaysia's confidence crisis
Nov 20, 2014
Emily Tan

Media spend suffers in Malaysia's confidence crisis

Falling consumer confidence in the wake of the country's airline disasters (and the government deficiencies they highlighted) has led 'spooked' marketers to reduce spending, putting pressure on media owners and agencies.

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Shakira's ad for Activia is 2014's most shared ad: Unruly
Nov 20, 2014
Emily Tan

Shakira's ad for Activia is 2014's most shared ad: Unruly

GLOBAL - Activia's collaboration with Shakira on the video 'La La La' attracted more than 5.8 million shares across Facebook, Twitter and the blogosphere since its launch in May, making it the year's most-shared video, according to Unruly Media.

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Four APAC agencies make global top 10, UM Malaysia leads: Recma
Nov 19, 2014
Emily Tan

Four APAC agencies make global top 10, UM Malaysia leads: Recma

GLOBAL - Four Asia-Pacific agencies have made it into Recma's November ranking of the world's top 10 most competitive media agencies: UM Malaysia (No. 1), Carat China (No. 6), Maxus India (No. 7) and Carat Hong Kong (No. 8).

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Panasonic Malaysia ignores social's top beauty choice, incurs wrath
Nov 13, 2014
Emily Tan

Panasonic Malaysia ignores social's top beauty choice, incurs wrath

MALAYSIA - Panasonic Beauty Malaysia is facing a barrage of outrage after it failed to include an online contest's most voted-for contestant in a 'shortlist' of 216 for a beauty pageant.

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