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2013 in review: Separated at birth?
Dec 18, 2013
Benjamin Li, Emily Tan

2013 in review: Separated at birth?

It's an annual tradition of ours: The 'Separated at birth?' column in the year-end issue. So without further ado, here's our selections for this year: some eerie, some admittedly a bit of a stretch. The December/January issue, stuffed with more fun year-end content (and even some serious year-end content), will be out right around New Year's.

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Launch of Michael de Kretser's book, Go For It!
Dec 17, 2013
Emily Tan

Launch of Michael de Kretser's book, Go For It!

KUALA LUMPUR - PR veteran and CEO of Go Communications Michael de Kretser launched his personal account of building two PR networks: MDK Communications and Go Communications on December 12 at the Kuala Lumpur Golf and Country Club. De Kretser has pledged all royalties from the book to the National Kidney Foundation of Malaysia.

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Reckitt Benckiser divides Asia between Initiative, ZenithOptimedia and Havas
Dec 17, 2013
Benjamin Li, Emily Tan

Reckitt Benckiser divides Asia between Initiative, ZenithOptimedia and Havas

ASIA-PACIFIC - Reckitt Benckiser (RB) has handed its media account in India, Malaysia and Singapore to IPG Mediabrands' Initiative as it splits its global duties among the Aegis, Havas, Publicis and IPG networks after a global review.

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Updated: HTC Malaysia's poor service drives fan to 'complainvertise'
Dec 17, 2013
Emily Tan

Updated: HTC Malaysia's poor service drives fan to 'complainvertise'

MALAYSIA - Loyal HTC user and fan Reuben Yap has resorted to sponsoring a post on Facebook to complain about HTC Malaysia's poor customer service after more than a year of misery.

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2013 in review: Top 5 cringe-worthy PR lines
Dec 15, 2013
Emily Tan

2013 in review: Top 5 cringe-worthy PR lines

We at Campaign Asia-Pacific love PR folks. Really, we do! But we do wade through a lot of press releases, and some of them, well...have a look.

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Cheil Korea's annual Charity Bazaar
Dec 12, 2013
Emily Tan

Cheil Korea's annual Charity Bazaar

After the success of last year, Cheil Worldwide repeated its Christmas Charity Bazaar at its Seoul headquarters on 12 December. Donations this time came not only from employees but also celebrities who have modeled in Cheil's campaigns. The agency invited celebrities Minho Lee and Shinhye Park, who donated their winter clothes and bags. The money raised by the bazaar will go to the St. Francisco Community Centre for children suffering from rare and incurable diseases.

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Microsoft's Frederique Covington Corbett to head marketing at Twitter APAC
Dec 11, 2013
Emily Tan

Microsoft's Frederique Covington Corbett to head marketing at Twitter APAC

ASIA-PACIFIC - Frederique Covington Corbett, central marketing organisation leader for Microsoft Asia-Pacific will be leaving tomorrow (Friday) to join Twitter as its first international marketing director for MENA and APAC.

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ADMA revamps to D+D to reflect changing times
Dec 5, 2013
Emily Tan

ADMA revamps to D+D to reflect changing times

HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.

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Exclusive: Carter Murray on Draftfcb restructure and new international president
Dec 4, 2013
Emily Tan

Exclusive: Carter Murray on Draftfcb restructure and new international president

GLOBAL – Under its new CEO, Carter Murray, Draftfcb has reorganised and appointed Sebastien Desclée, formerly CEO of Duval Guillaume Modem and Publicis Belgium, as president, Draftfcb International.

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Exclusive: Xaxis APAC lead Michel de Rijk on merger with 24/7 Media
Dec 3, 2013
Emily Tan

Exclusive: Xaxis APAC lead Michel de Rijk on merger with 24/7 Media

ASIA-PACIFIC – In Asia, WPP’s merger of its audience-buying arm Xaxis and its ad tech firm 24/7 Media will see the Media Innovation Group (MIG) and Real Media Group rebranded as Xaxis and headed by Michel de Rijk, Asia-Pacific managing director.

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Ali Bullock joins Infiniti as F1 integration manager
Nov 26, 2013
Emily Tan

Ali Bullock joins Infiniti as F1 integration manager

HONG KONG - Alastair (Ali) Bullock has joined Nissan-owned luxury car brand Infiniti as its F1 integration manager, a new role focused on advancing the relationship between the brand and the Infiniti Red Bull Racing team.

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Futurebrand HK appoints new MD and ECD as Po Cheung, president North Asia leaves
Nov 24, 2013
Emily Tan

Futurebrand HK appoints new MD and ECD as Po Cheung, president North Asia leaves

HONG KONG – Branding agency Futurebrand has appointed Lucien Harrington as its new managing director and Young Kim as ECD.

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Men care as much about parenting as they do about careers: JWT
Nov 18, 2013
Emily Tan

Men care as much about parenting as they do about careers: JWT

ASIA-PACIFIC - Far from the autocratic household dictator of old, today’s Asian man is more focused on relationships and embracing his role as a husband and father, according to a study conducted in Singapore, Malaysia and China by JWT Asia-Pacific.

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DATA POINTS: 2013 State of Asian men study - JWT
Nov 18, 2013
Emily Tan

DATA POINTS: 2013 State of Asian men study - JWT

Findings from a study conducted in Singapore, Malaysia and China by JWT Asia-Pacific on the attitudes of Asian men. Please see the related-article link at the bottom of the page for more details.

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Weekly wrapup: Asus for the win, a trio of fails
Nov 14, 2013
Emily Tan, Matthew Miller

Weekly wrapup: Asus for the win, a trio of fails

ASIA-PACIFIC - Asus gets the nod as the winner of the week, while we can't choose between three different 'winners' for fail of the week. Plus, Sony and South Korean supermarkets top our stories of the week, and we offer a few frivolous things to distract you from clock-watching this afternoon.

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Grooming advertising’s newest medium in China: TMG Originals
Nov 12, 2013
Emily Tan

Grooming advertising’s newest medium in China: TMG Originals

CHINA - With follower numbers upwards of 10 million globally, YouTube’s top personalities are more than just celebrities, they’re broadcast channels in their own right. In China, Thoughtful Media Group hopes to nurture a portfolio of similarly powerful stars and profit by aggregating their audiences for brands and agencies.

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Marriott Group hands Asia-Pacific consolidated search account to Performics
Nov 11, 2013
Emily Tan

Marriott Group hands Asia-Pacific consolidated search account to Performics

ASIA-PACIFIC - Performics, the performance marketing arm of ZenithOptimedia, has won the regional search account for the Marriott Group following a pitch.

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Weekly wrapup: Durex's safe sex win and Hyundai's unsafe driving fail
Nov 7, 2013
Emily Tan, Jenny Chan 陳詠欣, Matthew Miller

Weekly wrapup: Durex's safe sex win and Hyundai's unsafe driving fail

ASIA-PACIFIC - Durex manages to advertise its products with a lighthearted social media campaign that will have you giggling and reminiscing while Hyundai's frantic denials convince no one. Also this week's top stories feature media wins and Google's Eric Schmidt plus some welcome distractions to get you to the weekend quicker.

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ZenithOptimedia wins $50m APAC media account for Clarins
Nov 6, 2013
Emily Tan

ZenithOptimedia wins $50m APAC media account for Clarins

ASIA-PACIFIC - ZenithOptimedia has won French skincare and beauty brand Clarins' media account across China, Hong Kong, Taiwan, Korea, Singapore and Malaysia.

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UPDATED: Damien Cummings leaves Samsung, 25 marketing jobs affected
Oct 31, 2013
Emily Tan

UPDATED: Damien Cummings leaves Samsung, 25 marketing jobs affected

SINGAPORE - Campaign Asia-Pacific can confirm that as part of Samsung Southeast Asia's restructuring process, Damien Cummings has left his post as the Korean electronics manufacturer's regional marketing director, digital & social media, at Samsung Asia.

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