Articles: 396 Results Filter results»
Order By: Latest
Premium
Rod Strother on unifying Lenovo’s leap into social
Dec 20, 2012
Emily Tan

Rod Strother on unifying Lenovo’s leap into social

ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).

Premium
Min Chang named Asia-Pacific president of Omnicom's Diversified Agency Services
Dec 20, 2012
Emily Tan

Min Chang named Asia-Pacific president of Omnicom's Diversified Agency Services

ASIA-PACIFIC - Omnicom Group's Diversified Agency Services (DAS) has promoted Min Ching to Asia-Pacific president from her role as executive vice president of business development and client relations for Asia to Asia-Pacific president starting Jan 1.

Premium
Instagram’s terms of use may upset brands more than most users
Dec 19, 2012
Emily Tan

Instagram’s terms of use may upset brands more than most users

GLOBAL – Despite issuing an apology just hours after updating its terms of use, Instagram has found itself in full-scale social-media crisis, with one of its top brand-users, National Geographic, threatening to leave.

Premium
Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide
Dec 19, 2012
Emily Tan

Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide

NEW YORK - In a move the broadcast industry has long anticipated, Nielsen and Twitter have launched the Nielsen Twitter TV Rating for the US market.

Premium
McCann forms XBC, a new division dedicated to global client Mastercard
Dec 19, 2012
Emily Tan

McCann forms XBC, a new division dedicated to global client Mastercard

GLOBAL - McCann Worldgroup has launched McCann ExtraBoldCondensed (McCann XBC), a division built around one of its largest global clients, Mastercard.

Premium
Marketers failing to use mobile across sales channels: Experian
Dec 18, 2012
Emily Tan

Marketers failing to use mobile across sales channels: Experian

ASIA-PACIFIC – While 37 per cent of marketers in Hong Kong and 46 per cent in Australia are using mobile to drive sales, most are only focused on sales that are either online or offline, not both, according to Experian.

Premium
John Merrifield joins Google to lead creative across Asia-Pacific
Dec 18, 2012
Emily Tan

John Merrifield joins Google to lead creative across Asia-Pacific

TOKYO - John Merrifield, former regional creative at large for TBWA Asia-Pacific, has joined Google as chief creative officer for Asia-Pacific, based in Tokyo, Singapore and Sydney.

Premium
Google fights fat finger mobile ad clicks with new format
Dec 17, 2012
Emily Tan

Google fights fat finger mobile ad clicks with new format

GLOBAL - Google has launched a new format for mobile ads designed to address the issue of accidental clicks by "fat fingers".

Premium
Digital and media predictions for 2013: Millward Brown
Dec 17, 2012
Emily Tan

Digital and media predictions for 2013: Millward Brown

GLOBAL - Research agency Millward Brown's annual digital and media predictions by its global futures group highlights trends such as the mobile as remote, omnichannel marketing and social TV.

Premium
Lack of company strategy frustrates digital talent: Randstad
Dec 14, 2012
Emily Tan

Lack of company strategy frustrates digital talent: Randstad

ASIA-PACIFIC: Digital marketing talent is in high demand across the region, but part of the reason companies are finding it so hard to recruit talent is that their stated requirements are at odds with the actual job offered, according to recruitment firm Randstad.

Premium
Mark Walters joins KPMG in newly created global communications role
Dec 14, 2012
Emily Tan

Mark Walters joins KPMG in newly created global communications role

HONG KONG - Former FTI Consulting SVP Mark Walters has joined KMPG International in a newly created global post as director of communications in the office of the global chairman.

Premium
Matthew Lackie is Waggener Edstrom's new Asia-Pacific lead
Dec 14, 2012
Emily Tan

Matthew Lackie is Waggener Edstrom's new Asia-Pacific lead

SINGAPORE - Matthew Lackie, currently senior vice-president of PR agency Waggener Edstrom (WE) Asia-Pacific, will be taking over as regional lead from January 2013.

Premium
Agencies use Christmas to show off (just a little)
Dec 13, 2012
Emily Tan

Agencies use Christmas to show off (just a little)

Christmas is a time of family, friends, well-wishing, mad shopping and for agencies to show off their digital chops. Here are three that have caught our attention.

Premium
Instagram will do just fine without Twitter
Dec 13, 2012
Emily Tan

Instagram will do just fine without Twitter

Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.

Premium
Y&R's Dowling moves from Indonesia for Sydney, Domas to succeed him
Dec 13, 2012
Emily Tan

Y&R's Dowling moves from Indonesia for Sydney, Domas to succeed him

SYDNEY - Andrew Dowling will be moving from his post with Y&R Indonesia to Australia to take on the role of managing director of Y&R Group Sydney, starting 14 January.

Premium
2013 tech trends: Invisible apps, smarter phone ecosystems, facial recognition
Dec 12, 2012
Emily Tan

2013 tech trends: Invisible apps, smarter phone ecosystems, facial recognition

GLOBAL – Branding and design technology agency Frog compiled a list of tech trends sourced from its employees around the world that it believes will impact the way we do business in 2013. Here, Campaign Asia-Pacific highlights the trends that will most impact marketing.

Premium
TBWA DAN turns New Zealand into Middle Earth for Tourism NZ
Dec 10, 2012
Emily Tan

TBWA DAN turns New Zealand into Middle Earth for Tourism NZ

NEW ZEALAND - From weather broadcasts in Elvish to Middle-Earth stamps on passports, Whybin TBWA and Digital Arts Network have been busily turning the nation into Middle Earth for Tourism New Zealand.

Premium
Omnicom Media Group launches branded content agency Fuse in Malaysia
Dec 10, 2012
Emily Tan

Omnicom Media Group launches branded content agency Fuse in Malaysia

KUALA LUMPUR - OMG has launched its branded content and sponsorship agency, Fuse, in Malaysia.

Premium
Australian duo's prank call results in network's voluntary suspension of advertising
Dec 10, 2012
Emily Tan

Australian duo's prank call results in network's voluntary suspension of advertising

SYDNEY - In the wake of global negative backlash following a prank call by radio DJ Mel Greig and Michael Christian, Southern Cross Austreo (SCA) has voluntarily and indefinitely suspended the duo's show and all advertising across its 2Day FM Sydney station.

Premium
FedEx puts its people front and centre in new regional campaign
Dec 7, 2012
Emily Tan

FedEx puts its people front and centre in new regional campaign

ASIA-PACIFIC - Aiming to identify with customers running small and medium enterprises, FedEx's latest regional campaign highlights the importance of its 17,000 employees in moving its business forward.

Filter results

Date

Article Type

Site Category

Author