ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).
ASIA-PACIFIC - Omnicom Group's Diversified Agency Services (DAS) has promoted Min Ching to Asia-Pacific president from her role as executive vice president of business development and client relations for Asia to Asia-Pacific president starting Jan 1.
NEW YORK - In a move the broadcast industry has long anticipated, Nielsen and Twitter have launched the Nielsen Twitter TV Rating for the US market.
GLOBAL - McCann Worldgroup has launched McCann ExtraBoldCondensed (McCann XBC), a division built around one of its largest global clients, Mastercard.
ASIA-PACIFIC – While 37 per cent of marketers in Hong Kong and 46 per cent in Australia are using mobile to drive sales, most are only focused on sales that are either online or offline, not both, according to Experian.
TOKYO - John Merrifield, former regional creative at large for TBWA Asia-Pacific, has joined Google as chief creative officer for Asia-Pacific, based in Tokyo, Singapore and Sydney.
GLOBAL - Google has launched a new format for mobile ads designed to address the issue of accidental clicks by "fat fingers".
GLOBAL - Research agency Millward Brown's annual digital and media predictions by its global futures group highlights trends such as the mobile as remote, omnichannel marketing and social TV.
ASIA-PACIFIC: Digital marketing talent is in high demand across the region, but part of the reason companies are finding it so hard to recruit talent is that their stated requirements are at odds with the actual job offered, according to recruitment firm Randstad.
HONG KONG - Former FTI Consulting SVP Mark Walters has joined KMPG International in a newly created global post as director of communications in the office of the global chairman.
SINGAPORE - Matthew Lackie, currently senior vice-president of PR agency Waggener Edstrom (WE) Asia-Pacific, will be taking over as regional lead from January 2013.
Christmas is a time of family, friends, well-wishing, mad shopping and for agencies to show off their digital chops. Here are three that have caught our attention.
Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.
SYDNEY - Andrew Dowling will be moving from his post with Y&R Indonesia to Australia to take on the role of managing director of Y&R Group Sydney, starting 14 January.
GLOBAL – Branding and design technology agency Frog compiled a list of tech trends sourced from its employees around the world that it believes will impact the way we do business in 2013. Here, Campaign Asia-Pacific highlights the trends that will most impact marketing.
NEW ZEALAND - From weather broadcasts in Elvish to Middle-Earth stamps on passports, Whybin TBWA and Digital Arts Network have been busily turning the nation into Middle Earth for Tourism New Zealand.
KUALA LUMPUR - OMG has launched its branded content and sponsorship agency, Fuse, in Malaysia.
SYDNEY - In the wake of global negative backlash following a prank call by radio DJ Mel Greig and Michael Christian, Southern Cross Austreo (SCA) has voluntarily and indefinitely suspended the duo's show and all advertising across its 2Day FM Sydney station.
ASIA-PACIFIC - Aiming to identify with customers running small and medium enterprises, FedEx's latest regional campaign highlights the importance of its 17,000 employees in moving its business forward.