GLOBAL - The International Trade Commission (ITC) ruled on Monday that HTC had infringed on one of Apple's patents and starting 19 April 2012 would impose a formal import ban on any HTC Android phones affected by the ruling in the US. Experts say the limited ruling will not impact HTC greatly.
KUALA LUMPUR - IPG Mediabrands has promoted its Malaysia CEO, Prashant Kumar, to the role of regional president of world markets — Asia for UM and Initiative starting 4 January.
BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.
AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.
Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.
SINGAPORE – Ogilvy & Mather Asia-Pacific was named Network of the Year at the 2011 Campaign Asia-Pacific Agency of the Year Awards, held last night at the St Regis Hotel.
ASIA-PACIFIC - According to the latest quarterly Nielsen consumer confidence survey, Asia-Pacific continues to dominate the list of most optimistic countries in the world, with seven of the top 10 highest consumer confidence scores coming from this region.
KUALA LUMPUR - The 25 per cent drop in Malaysian PC sales in the third quarter is not truly significant, as sales in the previous quarter were artificially inflated by the shipment of 280,000 netbooks under the Malaysian Communications and Multimedia Commission's '1 Million Netbooks' programme, IDC has said.
Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.
GLOBAL – Taiwanese mobile phone maker HTC seems to be caught in a perfect storm with falling sales and legal troubles. In November the world’s fourth largest smartphone manufacturer slashed sales forecasts for the fourth quarter by 23 per cent, and recently has posted November sales figures 30 per cent down from October.
ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per cent, a report by Zenith Optimedia has found.
MANCHESTER - Integrated creative UK agency Love will be launching its first office in Shanghai shortly after Chinese New Year. The agency currently handles work for Johnnie Walker in China.
GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.
ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than 2010, according to the Visa Online Holiday Shopping Study.
ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The reverse is often true in India, a consumer loyalty study by data marketing service Epsilon has found.
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.
GLOBAL - With tablets severely impacting netbook sales and dominating the PC market as a whole, (non-Apple) PC manufacturers are turning to another Apple-inspired idea, the ultrabook.
HONG KONG - Wall Street Journal Asia (WSJ Asia ) and the Financial Times are continuing their roll-out of mobile web apps and social media platforms to reach new and existing readers across Asia.
HONG KONG - Vice-president of Beecrazy, Jennifer Cheng has left her role with the group buying site to head to a newly-founded marketing venture, Glamabox.
HONG KONG – Companies have helped to create customers that are more informed, savvy and demanding. But their customer care centres are struggling to keep up.