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Make your ads sound clever: Why sound branding matters
Aug 19, 2018
Emily Tan

Make your ads sound clever: Why sound branding matters

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.

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What brands should know as NFC technology comes of age
Jul 22, 2018
Emily Tan

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

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WPP threatens to pull Sorrell's bonus if he wins MediaMonks
Jul 5, 2018
Emily Tan

WPP threatens to pull Sorrell's bonus if he wins MediaMonks

Sorrell spokesman describes threat as "bollocks".

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Accenture Interactive co-founder Christine Removille is Carat's new global president
Jun 28, 2018
Emily Tan

Accenture Interactive co-founder Christine Removille is Carat's new global president

She has been a senior executive at Accenture for 20 years.

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The creative imperative for disability tech
Jun 26, 2018
Emily Tan

The creative imperative for disability tech

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

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WPP exits AppNexus in sale of ad platform to AT&T
Jun 25, 2018
Emily Tan

WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.

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Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate
Jun 21, 2018
Emily Tan

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

"If you want to talk about business models, you need to understand something about business!"

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YouTube launches tools for advertisers to experiment and remix in real-time
Jun 20, 2018
Emily Tan

YouTube launches tools for advertisers to experiment and remix in real-time

Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.

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How Google became Cannes Creative Marketer of the Year
Jun 19, 2018
Emily Tan

How Google became Cannes Creative Marketer of the Year

Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.

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Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
Jun 18, 2018
Emily Tan

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

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Unilever: We won't work with influencers who buy followers
Jun 18, 2018
Emily Tan

Unilever: We won't work with influencers who buy followers

Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.

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JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media
Jun 13, 2018
Emily Tan

JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media

The platform, launching in the UK and US, is slated to roll out soon in more markets, including Hong Kong, Australia and Singapore.

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Why Cannes named Spotify, not a person, for top media honours this year
Jun 5, 2018
Emily Tan

Why Cannes named Spotify, not a person, for top media honours this year

Spotify's co-founder and chief executive Daniel Ek was named the media person of the year but requested for the entire organisation to receive the honour.

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Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
May 24, 2018
Emily Tan

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.

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And here's....Marcel: Publicis unveils its AI system
May 23, 2018
Emily Tan

And here's....Marcel: Publicis unveils its AI system

Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.

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WPP retains BP's global media, advertising and PR
May 9, 2018
Emily Tan

WPP retains BP's global media, advertising and PR

Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.

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Tencent, UK sign agreement on creative cooperation
May 9, 2018
Emily Tan

Tencent, UK sign agreement on creative cooperation

Tencent will work closely with institutions and corporations including British Tourist Authority, BBC, British Fashion Council, Springer Nature and others to launch various 'Culture Creative' initiatives.

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How Nissan used AI to boost conversion rates in one market by 900 times
May 8, 2018
Emily Tan

How Nissan used AI to boost conversion rates in one market by 900 times

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.

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Marketers pull back spend on Facebook and Google due to false metrics
May 1, 2018
Emily Tan

Marketers pull back spend on Facebook and Google due to false metrics

Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.

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WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific
May 1, 2018
Emily Tan

WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific

WPP has bought full ownership of Y&R and Wunderman joint-venture agency assets in Southeast Asia, Taiwan and Dentsu Sudler & Hennessey in Japan.

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