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How Chinese companies are carving their success
Apr 5, 2018
Elspeth Cheung

How Chinese companies are carving their success

Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.

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How Asian brands should approach India
Oct 15, 2014
Elspeth Cheung

How Asian brands should approach India

India is a land of opportunity for Asian brands, if they can build emotional connections with consumers, writes Elspeth Cheung, global BrandZ valuation director at Millward Brown.

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