DHL China's marketing director has caused a stir by excluding TV from her media review.
Chinese brands are paying closer attention to the retail environment as they seek to stand out.
While females make up the majority of consumers, decision makers in the advertising industry are overwhelmingly male.
The Indian group is producing the cheapest car in the world.
SHANGHAI - ZenithOptimedia has won the media planning and buying duties for Sedrin, InBev's biggest-selling beer brand in China, following a four-way pitch.
SHANGHAI - Fashion brand Versace has announced a partnership with charity Red Cross Society of China Jet Li One Foundation, which will include the opening of the Versace One Foundation Children's Centre in San Jiang, one of the parts of Sichuan ravaged by the earthquake earlier this year.
SYDNEY - Dominique Hind has been appointed head of digital of Leo Burnett Sydney. Taking on the role of managing partner, she will be reporting directly Todd Sampson, CEO of Leo Burnett Sydney.
MUMBAI - MEC India has been appointed as the agency partner for Tata AIG General Life & Insurance subsidiary Tata AIG D2C (Direct to Consumer), following a four-way pitch.
SINGAPORE - MEC Interaction Asia-Pacific managing director Thorsten Nolte has left the agency after less than a year on the job.
HONG KONG - Michael McComb (pictured), CEO of TBWA subsidiary The Disruption Consultancy, will join the South China Morning Post as director of marketing and communications - according to an internal memo penned by SCMP chairman Ean Kuok Khoon.
Do the tiny sales of hybrid cars indicate a market that is not interested in buying green technology?
HONG KONG - Moët-Hennessy Diageo's premium vodka brand Belvedere is rolling out a marketing initiative in Hong Kong to capitalise on the spirit's growing popularity.
HONG KONG - Four of Landor Greater China's senior executives are set to launch an independent branding agency called Shift on 8 August.
BEIJING - Official sponsor Johnson & Johnson has launched its Olympics website, designed by OgilvyOne China. The site gives an overview of J&J's extensive on-site Olympics initiatives, centred on the concepts of caring and culture.
BEIJING - After years of planning, the battle to take advantage of the Beijing Olympics is underway, with sponsors and non-sponsors launching their final marketing offensives.
SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business, with incumbent JWT expected to defend its hold on the account.
HONG KONG - Douglas Mulcock (pictured), deputy general manager for the MTR division of JCDecaux in Hong Kong has resigned from his position with immediate effect.
Barely a week goes by without news of another Chinese media crackdown.
SHANGHAI - Rapp Collins, the direct marketing arm of DDB, has made a slew of new hires to meet the growing needs of its existing business.
HONG KONG - Two weeks ahead of the opening ceremony for the Olympic Games, adidas has launched a new television ad, dubbed 'Game Time' for the Hong Kong market.