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Profile... Unconventional Lee enjoys shaking things up
Nov 13, 2008
Ella Fitzsimmons

Profile... Unconventional Lee enjoys shaking things up

DHL China's marketing director has caused a stir by excluding TV from her media review.

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Live Issue... Will in-store design hook mainland consumers?
Oct 30, 2008
Ella Fitzsimmons

Live Issue... Will in-store design hook mainland consumers?

Chinese brands are paying closer attention to the retail environment as they seek to stand out.

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Feature... Asian advertising's glass ceiling
Oct 30, 2008
Ella Fitzsimmons

Feature... Asian advertising's glass ceiling

While females make up the majority of consumers, decision makers in the advertising industry are overwhelmingly male.

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Live Issue... Tata Nano heralds new era for Asian car brands
Oct 16, 2008
Ella Fitzsimmons

Live Issue... Tata Nano heralds new era for Asian car brands

The Indian group is producing the cheapest car in the world.

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InBev consolidates with Zenith China
Oct 15, 2008
Ella Fitzsimmons

InBev consolidates with Zenith China

SHANGHAI - ZenithOptimedia has won the media planning and buying duties for Sedrin, InBev's biggest-selling beer brand in China, following a four-way pitch.

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Versace unveils CSR drive in China
Oct 15, 2008
Ella Fitzsimmons

Versace unveils CSR drive in China

SHANGHAI - Fashion brand Versace has announced a partnership with charity Red Cross Society of China Jet Li One Foundation, which will include the opening of the Versace One Foundation Children's Centre in San Jiang, one of the parts of Sichuan ravaged by the earthquake earlier this year.

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Hind to lead digital at Burnett Sydney
Oct 3, 2008
Ella Fitzsimmons

Hind to lead digital at Burnett Sydney

SYDNEY - Dominique Hind has been appointed head of digital of Leo Burnett Sydney. Taking on the role of managing partner, she will be reporting directly Todd Sampson, CEO of Leo Burnett Sydney.

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Tata AIG selects MEC for consumer media
Sep 30, 2008
Ella Fitzsimmons

Tata AIG selects MEC for consumer media

MUMBAI - MEC India has been appointed as the agency partner for Tata AIG General Life & Insurance subsidiary Tata AIG D2C (Direct to Consumer), following a four-way pitch.

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Nolte departs MEC
Sep 29, 2008
Ella Fitzsimmons

Nolte departs MEC

SINGAPORE - MEC Interaction Asia-Pacific managing director Thorsten Nolte has left the agency after less than a year on the job.

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McComb departs TBWA for SCMP marketing role
Aug 15, 2008
Ella Fitzsimmons

McComb departs TBWA for SCMP marketing role

HONG KONG - Michael McComb (pictured), CEO of TBWA subsidiary The Disruption Consultancy, will join the South China Morning Post as director of marketing and communications - according to an internal memo penned by SCMP chairman Ean Kuok Khoon.

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Live Issue... Chinese car buyers see no benefit in greener models
Aug 13, 2008
Ella Fitzsimmons

Live Issue... Chinese car buyers see no benefit in greener models

Do the tiny sales of hybrid cars indicate a market that is not interested in buying green technology?

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Belvedere targets booming vodka segment
Aug 6, 2008
Ella Fitzsimmons

Belvedere targets booming vodka segment

HONG KONG - Moët-Hennessy Diageo's premium vodka brand Belvedere is rolling out a marketing initiative in Hong Kong to capitalise on the spirit's growing popularity.

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Landor China leaders depart for start-up
Aug 6, 2008
Ella Fitzsimmons

Landor China leaders depart for start-up

HONG KONG - Four of Landor Greater China's senior executives are set to launch an independent branding agency called Shift on 8 August.

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Johnson & Johnson unveils Olympics web campaign
Aug 6, 2008
Ella Fitzsimmons

Johnson & Johnson unveils Olympics web campaign

BEIJING - Official sponsor Johnson & Johnson has launched its Olympics website, designed by OgilvyOne China. The site gives an overview of J&J's extensive on-site Olympics initiatives, centred on the concepts of caring and culture.

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The battle of the brands has begun
Aug 6, 2008
Ella Fitzsimmons

The battle of the brands has begun

BEIJING - After years of planning, the battle to take advantage of the Beijing Olympics is underway, with sponsors and non-sponsors launching their final marketing offensives.

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Anta reviews creative
Aug 4, 2008
Ella Fitzsimmons

Anta reviews creative

SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business, with incumbent JWT expected to defend its hold on the account.

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Mulcock departs JCDecaux after less than a year
Aug 4, 2008
Ella Fitzsimmons

Mulcock departs JCDecaux after less than a year

HONG KONG - Douglas Mulcock (pictured), deputy general manager for the MTR division of JCDecaux in Hong Kong has resigned from his position with immediate effect.

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Live Issue... Media owners must wait for the Olympic storm to pass
Jul 29, 2008
Ella Fitzsimmons

Live Issue... Media owners must wait for the Olympic storm to pass

Barely a week goes by without news of another Chinese media crackdown.

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Rapp Collins boosts staff
Jul 28, 2008
Ella Fitzsimmons

Rapp Collins boosts staff

SHANGHAI - Rapp Collins, the direct marketing arm of DDB, has made a slew of new hires to meet the growing needs of its existing business.

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Adidas launches HK Olympic push
Jul 28, 2008
Ella Fitzsimmons

Adidas launches HK Olympic push

HONG KONG - Two weeks ahead of the opening ceremony for the Olympic Games, adidas has launched a new television ad, dubbed 'Game Time' for the Hong Kong market.

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