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New Balance launches 'Love/hate' drive in China
Oct 8, 2008
Ella Fitszimmons

New Balance launches 'Love/hate' drive in China

SHANGHAI - New Balance has launched a campaign around the theme 'Love-hate' in China, developed by Proximity China.

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Live Issue... Search engines must pay the price for growing influence
Oct 5, 2008
Ella Fitszimmons

Live Issue... Search engines must pay the price for growing influence

Search engines must pay the price for growing influence

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Profile... Tom's Yeung seeks clarity from disparate assets
Oct 1, 2008
Ella Fitszimmons

Profile... Tom's Yeung seeks clarity from disparate assets

Tom Group's new CEO has the formidable task of turning its diverse holdings into a business.

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Banks struggle with consumer jitters
Oct 1, 2008
Ella Fitszimmons

Banks struggle with consumer jitters

ASIA-PACIFIC - As the US financial crisis spreads worldwide, banks across Asia are facing growing communications challenges to reassure nervous customers.

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Euro names Tong to lead creative in Beijing
Sep 22, 2008
Ella Fitszimmons

Euro names Tong to lead creative in Beijing

BEIJING - Fred Tong (pictured) is returning to Euro RSCG to take up the position as chief creative officer in the agency's Beijing office.

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W&K names Lam to lead digital
Sep 18, 2008
Ella Fitszimmons

W&K names Lam to lead digital

SHANGHAI - Wieden & Kennedy has hired Francis Lam (pictured) for the newly created post of creative technologist at the independent network's Shanghai operations, in charge of leading and implementing creative technology across W&K's client base.

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DHL excludes TV from China media pitch
Sep 17, 2008
Ella Fitszimmons

DHL excludes TV from China media pitch

MACAU - DHL has put its mainland media business up for review, with a brief that excludes TV advertising.

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Coke's Huiyuan deal in crisis
Sep 17, 2008
Ella Fitszimmons

Coke's Huiyuan deal in crisis

BEIJING - Coca-Cola is scrambling to win back mainland sentiment, having called in Edelman to manage the public relations fallout from the beverage behemoth's attempted US$2.5 billion takeover of Chinese fruit juice maker Huiyuan.

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Adidas CEO defends Olympic tie
Sep 17, 2008
Ella Fitszimmons

Adidas CEO defends Olympic tie

MACAU - Adidas Asia-Pacific CEO Christoph Bezu argued that the company's sponsorship of the Olympics had been worth the money.

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Coca-Cola rolls out premium tea brand
Sep 11, 2008
Ella Fitszimmons

Coca-Cola rolls out premium tea brand

HONG KONG - Coca-Cola has launched a new cold tea drink, tapping newly-formed creative shop Metta to develop the campaign.

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Wyeth Gold rolls out new Hong Kong push
Sep 11, 2008
Ella Fitszimmons

Wyeth Gold rolls out new Hong Kong push

HONG KONG - Leo Burnett has launched its first campaign for Wyeth premium brand Wyeth Gold into Hong Kong's competitive milk powder market, seeking to fight off competition from international and Japanese brands, all of which have heavy media spend in the region.

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Coca-Cola drafts in Edelman to manage Huiyuan fallout
Sep 11, 2008
Ella Fitszimmons

Coca-Cola drafts in Edelman to manage Huiyuan fallout

HONG KONG - Coca-Cola is believed to have called in Edelman to manage the public relations fallout from the continued controversy surrounding the beverage giant's planned takeover of Chinese juice producer Huiyuan.

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Coca-Cola deal raises comms strategy concerns
Sep 9, 2008
Ella Fitszimmons

Coca-Cola deal raises comms strategy concerns

HONG KONG - Coca-Cola continues to face questions over the feasibility of its planned purchase of Chinese juice producer Huiyuan, amid widespread opposition to the deal in China.

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Levi's hands integrated business to Madison World
Sep 9, 2008
Ella Fitszimmons

Levi's hands integrated business to Madison World

MUMBAI - Levi's has consolidated all its Indian marketing business - excluding creative work - to Madison World, marking the first time that the Indian-owned agency has offered one client the full range of its services.

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Xian Janssen shifts two brands to Bates141
Sep 9, 2008
Ella Fitszimmons

Xian Janssen shifts two brands to Bates141

BEIJING - Bates141 has secured the creative duties for two of Johnson & Johnson subsidiary Xian Janssen Pharmaceutical's over-the-counter products, following a pitch contested by two other agencies.

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Avillion selects Shift for rebranding project
Sep 8, 2008
Ella Fitszimmons

Avillion selects Shift for rebranding project

HONG KONG - Malaysian boutique hotel group Avillion has appointed newly formed agency Shift to manage the rebranding of the group's hotels and resorts.

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New StanChart campaign targets young adults
Sep 7, 2008
Ella Fitszimmons

New StanChart campaign targets young adults

HONG KONG - Standard Chartered Bank Hong Kong has launched Click-a-Count, an account aimed at young adults, facilitating the sector's day-to-day transactional needs and rewarding customers for every transaction - or 'Click' - made.

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Sing Tao hit by Standard decline
Sep 4, 2008
Ella Fitszimmons

Sing Tao hit by Standard decline

HONG KONG - Sing Tao News Corporation's interim results show a collapse in profits, which fell from HK$106.7 million in the second half of 2007, to a mere $23.1million in the first half of this year.

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Fung next to depart JCDecaux
Sep 4, 2008
Ella Fitszimmons

Fung next to depart JCDecaux

HONG KONG - Deputy MD Teresa Fung (pictured) is the latest senior executive to depart JCDecaux, resigning her position for “personal reasons”.

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LVMH to boost awareness
Sep 4, 2008
Ella Fitszimmons

LVMH to boost awareness

SHANGHAI - Luxury product group LVMH has awarded the public relations and strategy planning accounts for several of its brands in the mainland to Fleishman-Hillard and Proximity.

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