SHANGHAI - New Balance has launched a campaign around the theme 'Love-hate' in China, developed by Proximity China.
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ASIA-PACIFIC - As the US financial crisis spreads worldwide, banks across Asia are facing growing communications challenges to reassure nervous customers.
BEIJING - Fred Tong (pictured) is returning to Euro RSCG to take up the position as chief creative officer in the agency's Beijing office.
SHANGHAI - Wieden & Kennedy has hired Francis Lam (pictured) for the newly created post of creative technologist at the independent network's Shanghai operations, in charge of leading and implementing creative technology across W&K's client base.
MACAU - DHL has put its mainland media business up for review, with a brief that excludes TV advertising.
BEIJING - Coca-Cola is scrambling to win back mainland sentiment, having called in Edelman to manage the public relations fallout from the beverage behemoth's attempted US$2.5 billion takeover of Chinese fruit juice maker Huiyuan.
MACAU - Adidas Asia-Pacific CEO Christoph Bezu argued that the company's sponsorship of the Olympics had been worth the money.
HONG KONG - Coca-Cola has launched a new cold tea drink, tapping newly-formed creative shop Metta to develop the campaign.
HONG KONG - Leo Burnett has launched its first campaign for Wyeth premium brand Wyeth Gold into Hong Kong's competitive milk powder market, seeking to fight off competition from international and Japanese brands, all of which have heavy media spend in the region.
HONG KONG - Coca-Cola is believed to have called in Edelman to manage the public relations fallout from the continued controversy surrounding the beverage giant's planned takeover of Chinese juice producer Huiyuan.
HONG KONG - Coca-Cola continues to face questions over the feasibility of its planned purchase of Chinese juice producer Huiyuan, amid widespread opposition to the deal in China.
MUMBAI - Levi's has consolidated all its Indian marketing business - excluding creative work - to Madison World, marking the first time that the Indian-owned agency has offered one client the full range of its services.
BEIJING - Bates141 has secured the creative duties for two of Johnson & Johnson subsidiary Xian Janssen Pharmaceutical's over-the-counter products, following a pitch contested by two other agencies.
HONG KONG - Malaysian boutique hotel group Avillion has appointed newly formed agency Shift to manage the rebranding of the group's hotels and resorts.
HONG KONG - Standard Chartered Bank Hong Kong has launched Click-a-Count, an account aimed at young adults, facilitating the sector's day-to-day transactional needs and rewarding customers for every transaction - or 'Click' - made.
HONG KONG - Sing Tao News Corporation's interim results show a collapse in profits, which fell from HK$106.7 million in the second half of 2007, to a mere $23.1million in the first half of this year.
HONG KONG - Deputy MD Teresa Fung (pictured) is the latest senior executive to depart JCDecaux, resigning her position for “personal reasons”.
SHANGHAI - Luxury product group LVMH has awarded the public relations and strategy planning accounts for several of its brands in the mainland to Fleishman-Hillard and Proximity.