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Navigating luxury in China: advice from the front line
Jan 16, 2019
Elisa Harca, Kim Ing

Navigating luxury in China: advice from the front line

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

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Why Chinese retail marketers are creating native apps
Jan 12, 2016
Elisa Harca

Why Chinese retail marketers are creating native apps

While WeChat's unique capabilities make it a powerful marketing tool, many brands are realising the importance of owning their own space on consumer devices, writes Red Ant's Elisa Harca.

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