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Exclusive Q&A: Mars CMO Andrew Clarke on transparency, fighting for your agencies
Feb 2, 2017
Douglas Quenqua

Exclusive Q&A: Mars CMO Andrew Clarke on transparency, fighting for your agencies

In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."

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Justin Long defects from Apple to Huawei for US invasion
Jan 31, 2017
Douglas Quenqua

Justin Long defects from Apple to Huawei for US invasion

After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman to appear in a competitor's commercial.

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Former MSLGroup China CEO files gender discrimination suit against Publicis
Jan 31, 2017
Douglas Quenqua

Former MSLGroup China CEO files gender discrimination suit against Publicis

Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.

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How advertising failed Hillary Clinton
Nov 9, 2016
Douglas Quenqua

How advertising failed Hillary Clinton

She had a US$100 million advantage and Madison Avenue's coolest kids in her corner. And yet...

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Laura Desmond resigns from Publicis Groupe
Oct 27, 2016
Douglas Quenqua

Laura Desmond resigns from Publicis Groupe

After a six-month sabbatical, the former Starcom Mediavest CEO has announced her intention to step down at the end of the year.

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The upside of thinking different: Asperger's, ADHD and enhanced creativity
Sep 11, 2016
Douglas Quenqua

The upside of thinking different: Asperger's, ADHD and enhanced creativity

Research has long shown a link between certain neurological conditions and artistic skills, which comes as no surprise to some creative directors.

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Saatchi's Roberts placed on leave for comments on gender diversity
Jul 31, 2016
Douglas Quenqua

Saatchi's Roberts placed on leave for comments on gender diversity

'Behavior like this is simply unacceptable in our Groupe," says Arthur Sadoun, CEO of Publicis Communications, in an internal memo.

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ANA: To end rebates, marketers must seize control of media agency relationships
Jul 18, 2016
Douglas Quenqua

ANA: To end rebates, marketers must seize control of media agency relationships

New guidelines urge creation of chief media officer role to oversee agencies, and include template for airtight contract.

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Walmart and Publicis Groupe forge strategic relationship in surprise deal
Jul 13, 2016
Douglas Quenqua

Walmart and Publicis Groupe forge strategic relationship in surprise deal

Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties.

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ANA is missing the big picture, says GroupM's Rob Norman
Jun 14, 2016
Douglas Quenqua

ANA is missing the big picture, says GroupM's Rob Norman

Transparency report implies "there is something wrong with agencies being rewarded" for making investments and taking risks, writes the chairman of GroupM North America.

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7 'non-transparent' media agency practices
Jun 12, 2016
Douglas Quenqua

7 'non-transparent' media agency practices

From cash rebates to media discounts to phony service agreements, here are the many ways agencies earn kickbacks from media, according to the ANA report.

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7 keys to CMO Bruce McColl's success at Mars
May 2, 2016
Douglas Quenqua

7 keys to CMO Bruce McColl's success at Mars

Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.

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The invisible women of agency PR
Mar 21, 2016
Douglas Quenqua

The invisible women of agency PR

An unseen army of mostly female publicists keeps adland's racist jokes and bad behavior under wraps. What does the JWT suit say about their plight?

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JWT CEO Martinez denies suit's allegations of racist and rape jokes
Mar 10, 2016
Douglas Quenqua

JWT CEO Martinez denies suit's allegations of racist and rape jokes

NEW YORK - Lawsuit filed by PR director claims CEO laughed about raping female staff and called black people "monkeys"

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Facebook woos global advertisers with language support in Blueprint
Mar 7, 2016
Douglas Quenqua

Facebook woos global advertisers with language support in Blueprint

The digital training program is now available in seven languages, including Korean, Japanese and simplified Chinese, and a scaled-down version compatible with 2G connections.

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Meet the little-known CMO atop a global confectionary giant
Mar 3, 2016
Douglas Quenqua

Meet the little-known CMO atop a global confectionary giant

Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.

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The 7 CES products marketers need to know about
Jan 11, 2016
Douglas Quenqua

The 7 CES products marketers need to know about

Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.

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Facebook 'internationalises' ad awards with global bracket system
Jan 5, 2016
Douglas Quenqua

Facebook 'internationalises' ad awards with global bracket system

Singapore will host regional judging as the social network seeks to eliminate cultural bias and raise its own profile as a global ad platform.

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Jean-Marie Dru on disruption, the 'innovation deficit' and the future of TBWA
Dec 10, 2015
Douglas Quenqua

Jean-Marie Dru on disruption, the 'innovation deficit' and the future of TBWA

With his sixth book, legendary adman reflects on the runaway evolution of his signature concept.

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Pat Fallon dead at 70
Nov 15, 2015
Douglas Quenqua

Pat Fallon dead at 70

Legendary agency founder leaves behind legacy of innovative work.

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