In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."
After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman to appear in a competitor's commercial.
Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.
She had a US$100 million advantage and Madison Avenue's coolest kids in her corner. And yet...
After a six-month sabbatical, the former Starcom Mediavest CEO has announced her intention to step down at the end of the year.
Research has long shown a link between certain neurological conditions and artistic skills, which comes as no surprise to some creative directors.
'Behavior like this is simply unacceptable in our Groupe," says Arthur Sadoun, CEO of Publicis Communications, in an internal memo.
New guidelines urge creation of chief media officer role to oversee agencies, and include template for airtight contract.
Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties.
Transparency report implies "there is something wrong with agencies being rewarded" for making investments and taking risks, writes the chairman of GroupM North America.
From cash rebates to media discounts to phony service agreements, here are the many ways agencies earn kickbacks from media, according to the ANA report.
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.
An unseen army of mostly female publicists keeps adland's racist jokes and bad behavior under wraps. What does the JWT suit say about their plight?
NEW YORK - Lawsuit filed by PR director claims CEO laughed about raping female staff and called black people "monkeys"
The digital training program is now available in seven languages, including Korean, Japanese and simplified Chinese, and a scaled-down version compatible with 2G connections.
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.
Singapore will host regional judging as the social network seeks to eliminate cultural bias and raise its own profile as a global ad platform.
With his sixth book, legendary adman reflects on the runaway evolution of his signature concept.
Legendary agency founder leaves behind legacy of innovative work.