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Brand-Building Series: How to develop a true consumer insight
Feb 25, 2013
Dorit Grueber

Brand-Building Series: How to develop a true consumer insight

In our continuing series of how-to articles, Dorit Grueber, director with EffectiveBrands, explains what a consumer insight really is and how to go about developing one.

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Brand-Building Series: How to perform an insightful landscape assessment
Jan 23, 2013
Dorit Grueber

Brand-Building Series: How to perform an insightful landscape assessment

In the first installment in a series of how-to articles dedicated to brand building, Dorit Grueber, director with EffectiveBrands, provides a three-step approach marketers can use to step back and perform an effective landscape assessment at the beginning of a planning cycle.

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