Articles: 11 Results Filter results»
Order By: Latest
Premium
Live Issue... Only brands can rescue Brand China
Dec 11, 2008
Dominic Fitzsimmons

Live Issue... Only brands can rescue Brand China

At US$44 billion in infrastructure and hosting costs, the Beijing Games represents an investment that dwarfs many nations' financial crisis stimulus packages.

Premium
Live Issue... Can brands earn mileage from a unified crisis response?
Sep 18, 2008
Dominic Fitzsimmons

Live Issue... Can brands earn mileage from a unified crisis response?

Joining forces in times of trouble may mean that brands run the risk of diluting their message.

Premium
The Olympic Green - exposed
Aug 21, 2008
Dominic Fitzsimmons

The Olympic Green - exposed

In the same way that last week's storms cleared the skies above Beijing, the start of the athletics at the iconic 'Bird's Nest' National Stadium has brought the crowds, breaking the drought of visitors on the Olympic Green.

Premium
Speedo blooms in Beijing spotlight
Aug 19, 2008
Dominic Fitzsimmons

Speedo blooms in Beijing spotlight

BEIJING - Speedo has emerged as one of the biggest brand success stories in this year's Olympics, after the success of its Speedo LZR Racer suit forced athletes sponsored by other brands to renegotiate their deals.

Premium
Liu Xiang injury rocks sponsors
Aug 18, 2008
Dominic Fitzsimmons

Liu Xiang injury rocks sponsors

BEIJING - An injury to China's biggest athletics star, Liu Xiang has halted his defence of the 110m hurdles Olympic title before it even started, leaving a large roster of sponsors without their day in the sun.

Premium
Sponsors raise Olympics Green concerns
Aug 14, 2008
Dominic Fitzsimmons

Sponsors raise Olympics Green concerns

BEIJING - Olympic partners concerned by a lack of foot traffic on the Olympic Green are pushing BOCOG to provide day tickets to the sponsors area to increase visitor numbers.

Premium
Spanish under fire for Olympic ad
Aug 13, 2008
Dominic Fitzsimmons

Spanish under fire for Olympic ad

BEIJING - An ad featuring the Spanish Olympic basketball team making slit-eyed gestures is being slammed for being culturally insensitive to the team's hosts, upsetting their Chinese sponsor and even putting a dent in Madrid's 2016 Summer Games bid.

Premium
Speedo forces competitors to go with the flow
Aug 12, 2008
Dominic Fitzsimmons

Speedo forces competitors to go with the flow

BEIJING - Swimmers have been ditching or renegotiating their sponsorship deals to take to the Olympic pool wearing the new Speedo LZR Racer.

Premium
Adidas downplays Li Ning 'ambush'
Aug 11, 2008
Dominic Fitzsimmons

Adidas downplays Li Ning 'ambush'

BEIJING - Ambush marketing doesn't come much more blatant than running around the rim of the National Stadium waving a lit torch at the climax of Friday's spectacular Olympic opening ceremony - but 2008 partner adidas is playing down the fact the Olympic Cauldron was lit by Li Ning, the Olympic gymnast turned sportswear tycoon who owns its biggest mainland-owned rival.

Premium
Wanglaoji travels to New York for Olympics stunt
Jul 22, 2008
Dominic Fitzsimmons

Wanglaoji travels to New York for Olympics stunt

BEIJING - Chinese herbal tea brand Wanglaoji has rolled out a publicity stunt around the Olympics - though it has had to go as a far as New York to ensure it avoids charges of ambush marketing.

Premium
Feature... Boom or bubble?
Jul 1, 2008
Dominic Fitzsimmons

Feature... Boom or bubble?

Investment is pouring into China's burgeoning digital sector, but many of the companies receiving the cash have yet to turn a profit.

Filter results

Date

Article Type

Site Category

Author