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How brands can stay meaningful in China’s agnostic ecommerce arena
Aug 27, 2019
Dennis Potgraven

How brands can stay meaningful in China’s agnostic ecommerce arena

Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.

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The rising potential of China’s new seniors
Mar 25, 2019
Dennis Potgraven

The rising potential of China’s new seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

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