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The rising potential of China’s new seniors
Mar 25, 2019
Dennis Potgraven

The rising potential of China’s new seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

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Better cities, new paths for brand growth in China
Nov 19, 2018
Dennis Potgraven

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

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