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David Guerrero on Cannes' first ever live judging sessions
Jun 26, 2018
David Guerrero

David Guerrero on Cannes' first ever live judging sessions

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

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New president proves the power of social in the Philippines
Jul 11, 2016
David Guerrero

New president proves the power of social in the Philippines

David Guerrero explains the Du30 phenomenon.

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The Du30 phenomenon: How social media won the presidency in the Philippines
Jun 21, 2016
David Guerrero

The Du30 phenomenon: How social media won the presidency in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

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What the data says (and what it means)
Jul 20, 2015
David Guerrero

What the data says (and what it means)

From data to selfies to how brands make headway in the Philippines.

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Cannes impressions: How the Outdoor jury approached 5,613 entries
Jun 21, 2013
David Guerrero

Cannes impressions: How the Outdoor jury approached 5,613 entries

David Guerrero, chairman and chief creative officer of BBDO Guerrero, reports from inside the Outdoor jury room, where 17 heads were better than one.

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Opinion... The White House battleground has shifted online
Oct 2, 2008
David Guerrero

Opinion... The White House battleground has shifted online

In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.

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