TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.
GREATER CHINA - Hong Kong beats Shanghai in terms of ‘soft power’ credentials, according to a new study by Weber Shandwick.
HONG KONG - Omnicom agencies Doremus and FleishmanHillard move away from category conventions for the global launch of Insqin, a new polyurethene coating technology from Bayer MaterialScience.
GLOBAL - Current affairs and design magazine Monocle has launched a forward-looking supplement to its primary publication with a category-exclusive advertising policy.
HONG KONG - When reputation is ultimately all an individual or company has, ensuring it stays intact is critical.
TOKYO - The Disney movie Frozen, talking mascots and the Tokyo Sky Tree top Dentsu’s list of ‘hit products’ in Japan for 2014, which Dentsu describes as “a year of ambivalence”.
TOKYO - Toyota has launched an entertaining short film that showcases the technical ability of its cars through a series of stunts that take place throughout a large parking garage.
GLOBAL - Harry West, a senior partner at Prophet based in the US, spoke to Campaign in Hong Kong on the subject of customer experience, and why it is only now becoming a major consideration for brands.
GLOBAL - Stephanie Bell, L’Oréal’s regional digital and media director, is to step up to a global role at Diageo later this month.
TOKYO - The Embassy of Israel in Japan has launched an unorthodox campaign to attract Japanese tourism to the country and dispel concerns around security.
GLOBAL - The Economist has launched its first daily editorial product in a move that it hopes will cater to a demand for simplified news delivery.
HONG KONG – Asiamoney, one of the region’s longest-running financial publications, plans to cease monthly production and move to a quarterly magazine model.
HONG KONG – Infiniti Motor Company has appointed Crispin Porter + Bogusky (CP+B) as its creative agency-of-record as it looks to strengthen its positioning as a premium automotive brand globally.
ASIA-PACIFIC – AXA bills its new campaign, ‘Born to Protect’, as an effort to become more active in the digital space and thereby more connected to the needs of its customers.
GLOBAL – Lexus has partnered with Twitter to provide an exclusive early screening of two short films to its followers on the platform.
BEIJING - Newgate Communications has opened for business in Beijing with the appointment of Tom Grimmer and David Schlesinger as senior advisors for Greater China.
TOKYO – Facebook has launched its first campaign for Japan, based on the idea that the most important thing a person can be in life is a friend.
CHINA INNOVATION 2014: Shaun Rein, author of "The End of Copycat China" talks to Campaign.
TOKYO - Suntory's second Youth Video Project installment does not disappoint with a 'Coming of age love muscle story'.
HONG KONG - On a visit to Asia that included stops in Tokyo and Bangalore, Quartz president and publisher Jay Lauf took time out in Hong Kong to update Campaign on his publication's progress and share his views on the state of the industry.