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KDDI unites long-distance lovers for Christmas
Dec 19, 2014
David Blecken

KDDI unites long-distance lovers for Christmas

TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.

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Hong Kong trumps Shanghai as an 'engaging city': Weber Shandwick
Dec 11, 2014
David Blecken

Hong Kong trumps Shanghai as an 'engaging city': Weber Shandwick

GREATER CHINA - Hong Kong beats Shanghai in terms of ‘soft power’ credentials, according to a new study by Weber Shandwick.

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Colourful campaign aims to make splash for fabric coating
Dec 5, 2014
David Blecken

Colourful campaign aims to make splash for fabric coating

HONG KONG - Omnicom agencies Doremus and FleishmanHillard move away from category conventions for the global launch of Insqin, a new polyurethene coating technology from Bayer MaterialScience.

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Monocle gives advertisers category ownership with The Forecast
Dec 5, 2014
David Blecken

Monocle gives advertisers category ownership with The Forecast

GLOBAL - Current affairs and design magazine Monocle has launched a forward-looking supplement to its primary publication with a category-exclusive advertising policy.

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Keep emotions in check when reacting to a smear campaign
Dec 4, 2014
David Blecken

Keep emotions in check when reacting to a smear campaign

HONG KONG - When reputation is ultimately all an individual or company has, ensuring it stays intact is critical.

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Nov 28, 2014
David Blecken

"Cheerful" products prop up Japanese in uncertain times: Dentsu

TOKYO - The Disney movie Frozen, talking mascots and the Tokyo Sky Tree top Dentsu’s list of ‘hit products’ in Japan for 2014, which Dentsu describes as “a year of ambivalence”.

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Toyota's 'Fun Chain' aims to convey joy of driving to youth
Nov 24, 2014
David Blecken

Toyota's 'Fun Chain' aims to convey joy of driving to youth

TOKYO - Toyota has launched an entertaining short film that showcases the technical ability of its cars through a series of stunts that take place throughout a large parking garage.

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What 'customer experience' really means: Prophet's Harry West
Nov 18, 2014
David Blecken

What 'customer experience' really means: Prophet's Harry West

GLOBAL - Harry West, a senior partner at Prophet based in the US, spoke to Campaign in Hong Kong on the subject of customer experience, and why it is only now becoming a major consideration for brands.

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L'Oréal’s Stephanie Bell to join Diageo in global role
Nov 13, 2014
David Blecken

L'Oréal’s Stephanie Bell to join Diageo in global role

GLOBAL - Stephanie Bell, L’Oréal’s regional digital and media director, is to step up to a global role at Diageo later this month.

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Talking birds and failing marriages: Israel's appeal to Japanese OLs
Nov 10, 2014
David Blecken

Talking birds and failing marriages: Israel's appeal to Japanese OLs

TOKYO - The Embassy of Israel in Japan has launched an unorthodox campaign to attract Japanese tourism to the country and dispel concerns around security.

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With 'Espresso', Economist delivers daily dose of intelligence
Nov 7, 2014
David Blecken

With 'Espresso', Economist delivers daily dose of intelligence

GLOBAL - The Economist has launched its first daily editorial product in a move that it hopes will cater to a demand for simplified news delivery.

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Asiamoney changes model, publisher and editor depart
Oct 30, 2014
David Blecken

Asiamoney changes model, publisher and editor depart

HONG KONG – Asiamoney, one of the region’s longest-running financial publications, plans to cease monthly production and move to a quarterly magazine model.

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Infiniti looks to CP+B to build premium global brand
Oct 28, 2014
David Blecken

Infiniti looks to CP+B to build premium global brand

HONG KONG – Infiniti Motor Company has appointed Crispin Porter + Bogusky (CP+B) as its creative agency-of-record as it looks to strengthen its positioning as a premium automotive brand globally.

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AXA aims for closer connection with consumers
Oct 27, 2014
David Blecken

AXA aims for closer connection with consumers

ASIA-PACIFIC – AXA bills its new campaign, ‘Born to Protect’, as an effort to become more active in the digital space and thereby more connected to the needs of its customers.

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Lexus offers VIP content preview via Twitter in luxury brand first
Oct 24, 2014
David Blecken

Lexus offers VIP content preview via Twitter in luxury brand first

GLOBAL – Lexus has partnered with Twitter to provide an exclusive early screening of two short films to its followers on the platform.

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Newgate opens Beijing office, names Greater China advisors
Oct 20, 2014
David Blecken

Newgate opens Beijing office, names Greater China advisors

BEIJING - Newgate Communications has opened for business in Beijing with the appointment of Tom Grimmer and David Schlesinger as senior advisors for Greater China.

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Facebook launches first campaign for Japan
Oct 20, 2014
David Blecken

Facebook launches first campaign for Japan

TOKYO – Facebook has launched its first campaign for Japan, based on the idea that the most important thing a person can be in life is a friend.

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Dawn of a new China
Oct 14, 2014
David Blecken

Dawn of a new China

CHINA INNOVATION 2014: Shaun Rein, author of "The End of Copycat China" talks to Campaign.

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CC Lemon equips teen to take on world with muscle suit
Oct 14, 2014
David Blecken

CC Lemon equips teen to take on world with muscle suit

TOKYO - Suntory's second Youth Video Project installment does not disappoint with a 'Coming of age love muscle story'.

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Quartz sees major advertising potential in Asia
Oct 10, 2014
David Blecken

Quartz sees major advertising potential in Asia

HONG KONG - On a visit to Asia that included stops in Tokyo and Bangalore, Quartz president and publisher Jay Lauf took time out in Hong Kong to update Campaign on his publication's progress and share his views on the state of the industry.

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