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Japanese consumers shun brands in ‘low-quality’ environments
Oct 29, 2019
David Blecken

Japanese consumers shun brands in ‘low-quality’ environments

A study suggests Japan is particularly sensitive to context when it comes to online advertising.

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A Japanese creative in London's design scene
Oct 21, 2019
David Blecken

A Japanese creative in London's design scene

In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.

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Will a new CEO change McCann's fortunes in Japan?
Oct 1, 2019
David Blecken

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Amazon gears up for advertising services push in Asia
Sep 29, 2019
David Blecken, Jessica Goodfellow

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

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Will Apple ever be able to outdo South Korea’s biggest brands?
Sep 8, 2019
David Blecken

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

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Tech and auto giants a source of unshakeable pride for South Koreans
Sep 8, 2019
David Blecken

Tech and auto giants a source of unshakeable pride for South Koreans

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

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Political and economic tension fuels uncertainty for brands in South Korea
Sep 8, 2019
David Blecken

Political and economic tension fuels uncertainty for brands in South Korea

As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.

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Listen before you speak: an interpreter's advice to creatives
Aug 21, 2019
David Blecken

Listen before you speak: an interpreter's advice to creatives

Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.

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Why awards shows need to rethink their juries
Aug 12, 2019
David Blecken

Why awards shows need to rethink their juries

An agency employee and Cannes judge makes the case for fewer agency people and more venture capitalists and engineers on creative judging panels.

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Japan's first IMAX film serves as inventive promotion for a cinema
Aug 8, 2019
David Blecken

Japan's first IMAX film serves as inventive promotion for a cinema

An ambitious production using the full scale of IMAX technology acts as a promotional vehicle and direct draw for a new Tokyo cinema complex.

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'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects
Jul 28, 2019
David Blecken

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

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Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home
Jun 30, 2019
David Blecken

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

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Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic
Jun 30, 2019
David Blecken

Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic

The automotive giant’s ‘mobility’ proposition seems to have been well received.

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Multinationals struggle to localise in Japan
Jun 30, 2019
David Blecken

Multinationals struggle to localise in Japan

The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.

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Tokyo-based Eat Creative becomes part of Fusion Group
Jun 28, 2019
David Blecken

Tokyo-based Eat Creative becomes part of Fusion Group

Based in Melbourne, Fusion is looking to grow in Japan and Asia-Pacific.

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#KuToo instigator sees brands helping to advance the cause
Jun 26, 2019
David Blecken

#KuToo instigator sees brands helping to advance the cause

Yumi Ishikawa started a movement when she complained about high heels being required workwear for women in Japan. Though her efforts have gained attention, she believes taking things further will require more help, perhaps from brands.

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New DAZN CMO aims to reach beyond your typical sports fan
Jun 19, 2019
David Blecken

New DAZN CMO aims to reach beyond your typical sports fan

Yoichiro Basso wants to use the energy of upcoming sporting events to draw in a broader audience, even in the absence of screening rights.

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An appetite for less: What we've learned from Cannes 2019 so far
Jun 18, 2019
David Blecken

An appetite for less: What we've learned from Cannes 2019 so far

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

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At TikTok, Akira Suzuki wants to usher in a new era for marketing
Jun 17, 2019
David Blecken

At TikTok, Akira Suzuki wants to usher in a new era for marketing

The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.

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Marie Kondo meets adland: Can minimalism and consumerism coexist?
Jun 16, 2019
David Blecken

Marie Kondo meets adland: Can minimalism and consumerism coexist?

The 'less stuff' guru spoke with us in advance of her appearance at Cannes Lions today.

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