A study suggests Japan is particularly sensitive to context when it comes to online advertising.
In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.
We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.
As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.
Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.
An agency employee and Cannes judge makes the case for fewer agency people and more venture capitalists and engineers on creative judging panels.
An ambitious production using the full scale of IMAX technology acts as a promotional vehicle and direct draw for a new Tokyo cinema complex.
One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
Subtle changes in the top 10 reflect the power of premium and responsible positioning.
The automotive giant’s ‘mobility’ proposition seems to have been well received.
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
Based in Melbourne, Fusion is looking to grow in Japan and Asia-Pacific.
Yumi Ishikawa started a movement when she complained about high heels being required workwear for women in Japan. Though her efforts have gained attention, she believes taking things further will require more help, perhaps from brands.
Yoichiro Basso wants to use the energy of upcoming sporting events to draw in a broader audience, even in the absence of screening rights.
This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.
The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.
The 'less stuff' guru spoke with us in advance of her appearance at Cannes Lions today.