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Why advertising needs to be a two-way game
Apr 25, 2019
Daniel Henriksen

Why advertising needs to be a two-way game

Daniel Henriksen on why the Greek philosophy of 'Dyad' needs to be resurrected in the media and advertising industry.

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Why outcomes matter, not just to the CMO
Nov 13, 2018
Daniel Henriksen

Why outcomes matter, not just to the CMO

Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change

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