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Wild dogs and business alike need to brand for survival
Aug 20, 2010
Craig Briggs

Wild dogs and business alike need to brand for survival

Craig Briggs, managing director at Brandimage Asia, examines the benefits of re-branding and changing perceptions to get closer to your consumers.

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Celebrities repel consumers, but advertisers still love them
Jul 8, 2010
Craig Briggs

Celebrities repel consumers, but advertisers still love them

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

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Celebrities repel consumers, but advertisers still love them
Jul 8, 2010
Craig Briggs

Celebrities repel consumers, but advertisers still love them

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

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Celebrities repel consumers, but advertisers still love them
Jul 8, 2010
Craig Briggs

Celebrities repel consumers, but advertisers still love them

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

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Samsung was driven by Sony failings - and look at it now
May 28, 2010
Craig Briggs

Samsung was driven by Sony failings - and look at it now

Craig Briggs, managing director at Brandimage Asia, on Samsung's decision to challenge Sony as a top tier brand almost ten years ago and how they managed to pull it off.

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Coca-Cola deserves plaudits for adopting LOHAS position
Apr 14, 2010
Craig Briggs

Coca-Cola deserves plaudits for adopting LOHAS position

Craigs Briggs, MD of Brandimage Asia, applauds Coca-Cola for their award-winning 'Crush-Eco' bottle in Japan.

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Toyota finds itself humbled, embarrassed and damaged
Feb 26, 2010
Craig Briggs

Toyota finds itself humbled, embarrassed and damaged

Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.

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Craig Briggs' New Year's resolutions for the industry
Jan 24, 2010
Craig Briggs

Craig Briggs' New Year's resolutions for the industry

Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we bid 2009 farewell.

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Opinion... Downturn has changed the way we think about brands
Nov 29, 2009
Craig Briggs

Opinion... Downturn has changed the way we think about brands

The Great Recession has touched everyone, across geographies, cultures and economic circumstances.

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Opinion... What if our 'rock star' tutors have an Oasis moment?
Sep 17, 2009
Craig Briggs

Opinion... What if our 'rock star' tutors have an Oasis moment?

In the West, scholastic tutors are generally regarded as a necessary resource for students who are somehow learning challenged.

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Opinion... Creative industry awash with shockingly untrained juniors
Jul 30, 2009
Craig Briggs

Opinion... Creative industry awash with shockingly untrained juniors

The global recession is posing significant challenges for creative industries.

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