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China’s next export boom: Innovative brands
Nov 13, 2017
Clarissa Sebag-Montefiore

China’s next export boom: Innovative brands

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.

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New ball game: Can consultancies simply buy creativity?
Jun 27, 2017
Clarissa Sebag-Montefiore

New ball game: Can consultancies simply buy creativity?

Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?

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New balls and rules for Asia, please
May 30, 2017
Clarissa Sebag-Montefiore

New balls and rules for Asia, please

Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.

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Us vs them: Asian brand nationalism
Feb 13, 2017
Clarissa Sebag-Montefiore

Us vs them: Asian brand nationalism

Rising protectionist sentiment worldwide is sparking fresh tensions. Asia is not immune—and neither are the big brands.

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Diversity in APAC marketing and comms: Enough lip service
May 9, 2016
Clarissa Sebag-Montefiore

Diversity in APAC marketing and comms: Enough lip service

It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.

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How Asia's ecommerce giants are burnishing their brands
Jan 7, 2016
Clarissa Sebag-Montefiore

How Asia's ecommerce giants are burnishing their brands

Global ambitions and investor pressure prompt internet firms in China and India to change advertising tactics, writes Clarissa Sebag-Montefiore.

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Luxury: Licensing loses appeal over perception gaps
Oct 15, 2015
Clarissa Sebag-Montefiore

Luxury: Licensing loses appeal over perception gaps

Apparel companies are abandoning the licensing model, as they seek to align their brand with a global image.

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Brand consultants battle for complete customer-experience package
Aug 7, 2015
Clarissa Sebag-Montefiore

Brand consultants battle for complete customer-experience package

Once limited to product, packaging or logo design, agencies are now eyeing all aspects of the customer experience.

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Luxury goods: The end of ostentation
Oct 22, 2014
Clarissa Sebag-Montefiore

Luxury goods: The end of ostentation

Across Asia, the appetite for flash luxury is waning. The future belongs to the brands that can balance style with subtlety.

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Trend innovations
Oct 14, 2014
Clarissa Sebag-Montefiore

Trend innovations

CHINA INNOVATION 2014: China's consumers: more diverse, more demanding and open to brand innovations.

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