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How do you measure the impact of social influencers?
Jun 11, 2014
Clara Chen

How do you measure the impact of social influencers?

No matter what platform you use to build your network it’s essential to measure the real effects of your social influencers and brand advocates.

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The care and feeding of brand advocates
May 14, 2014
Clara Chen

The care and feeding of brand advocates

How do you empower your brand advocates to create content and drive engagement?

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Celebrity endorsers versus micro influencers
Apr 22, 2014
Clara Chen

Celebrity endorsers versus micro influencers

Pros and cons of endorsers, both famous and otherwise.

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Why social influencers have taken over from online advertising
Mar 17, 2014
Clara Chen

Why social influencers have taken over from online advertising

Word of mouth is particularly important In Southeast Asia.

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