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Five things you need to know about crafting creative media campaigns in China
Aug 1, 2012
Chungaiz Khan Mumtaz

Five things you need to know about crafting creative media campaigns in China

Chinese consumers today are spoiled by choices in terms of products and services, so breaking through requires creative media campaigns. Chungaiz Khan Mumtaz, head of invention at Mindshare China, shares some tips.

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