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What Chinese brands know that MNCs don't
Sep 21, 2014
Chris Baker

What Chinese brands know that MNCs don't

MNCs face a real, possibly non-recoverable threat in China. And many don't even know it yet, writes Chris Baker, managing director of Totem Media.

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Xiaomi: Rewriting the rules of branding in China
Jul 31, 2014
Chris Baker

Xiaomi: Rewriting the rules of branding in China

Xiaomi’s pioneering flash-sales technique, called a 'snap-up', could reshape the entire product lifecycle in the smartphone category.

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