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Olympics ad campaigns feature global unity, except in China
Aug 3, 2016
Cheryl Hung

Olympics ad campaigns feature global unity, except in China

The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes.

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Chinese women in advertising: Beyond the demure and the debauched
Jun 16, 2015
Cheryl Hung

Chinese women in advertising: Beyond the demure and the debauched

Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.

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