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DEK assigns Grayling to oversee global communications initiatives
Jul 29, 2011
Chantelle Pang

DEK assigns Grayling to oversee global communications initiatives

LONDON - DEK has appointed Grayling to manage its corporate profile globally, with particular focus to be given to Europe and Asia.

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Wunderman launches new promo division
Jul 29, 2011
Chantelle Pang

Wunderman launches new promo division

SYDNEY - Wunderman has opened a specialist promotions division to expend the growing opportunities in the promotional digital space.

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Rovio and Madhouse partner to drive mobile marketing in China
Jul 29, 2011
Chantelle Pang

Rovio and Madhouse partner to drive mobile marketing in China

SHANGHAI – Rovio, creator of the mobile game Angry Birds, has announced a partnership with the mobile advertising network, Madhouse, in China.

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CASE STUDY: Malaysian mothers flaunt their ‘bump’
Jul 29, 2011
Chantelle Pang

CASE STUDY: Malaysian mothers flaunt their ‘bump’

KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.

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Digital moves this week from Google, Groupon, The Economist and more
Jul 28, 2011
Chantelle Pang

Digital moves this week from Google, Groupon, The Economist and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

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Burson-Marsteller China opens operation in Shenzhen
Jul 28, 2011
Chantelle Pang

Burson-Marsteller China opens operation in Shenzhen

SHENZEN – Burson-Marsteller China has announced the opening of a new office in Shenzhen. It which will be led by Kelly Yang, who previously directed in Burson-Marsteller China’s Guangzhou operation.

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The Economist launches “World in Figures” application on iPhone and iPod
Jul 28, 2011
Chantelle Pang

The Economist launches “World in Figures” application on iPhone and iPod

HONG KONG – The Economist has launched its “World in Figures” application on iPhone and iPod, based on The Economist’s print publication of the same name.

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Zenon Kohler joins Cutting Edge Brisbane
Jul 27, 2011
Chantelle Pang

Zenon Kohler joins Cutting Edge Brisbane

BRISBANE – Cutting Edge Brisbane has announced well-known local creative, Zenon Kohler, has joined its team as art director.

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Discovery Networks Asia-Pacific expands partnership with J:COM
Jul 27, 2011
Chantelle Pang

Discovery Networks Asia-Pacific expands partnership with J:COM

TOKYO - Discovery Networks Asia-Pacific has announced that it will start delivering 3D programmes in Japan from 1 August.

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Creative director Ong Kien Hoe joins TBWA Shanghai
Jul 27, 2011
Chantelle Pang

Creative director Ong Kien Hoe joins TBWA Shanghai

SHANGHAI - Ong Kien Hoe is set to join TBWA Shanghai as group creative director in the first week of August.

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Euro RSCG joins Card Alliance to develop integrated brand strategy
Jul 27, 2011
Chantelle Pang

Euro RSCG joins Card Alliance to develop integrated brand strategy

Sinapore, 27 July 2011 – Card Alliance Pte Ltd has elected Euro RSCG Singapore as the agency of the record for their EPINS brand following a competitive pitch.

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Parrots 'speak up' for animal protection in China
Jul 26, 2011
Chantelle Pang

Parrots 'speak up' for animal protection in China

The Huaxia Animal Protection Foundation joins DDB China Group to raise awareness of animal protection in China.

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Ted Lim resigns after two decades with Naga DDB
Jul 26, 2011
Chantelle Pang

Ted Lim resigns after two decades with Naga DDB

MALAYSIA - Executive creative director of Naga DDB Ted Lim has decided to leave after working 20 years with the advertising agency.

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Leo Burnett Melbourne takes on Warrnambool Cheese and Butter creative duties
Jul 25, 2011
Chantelle Pang

Leo Burnett Melbourne takes on Warrnambool Cheese and Butter creative duties

MELBOURNE - Australian milk processor Warrnambool Cheese and Butter (WCB) has appointed Leo Burnett Melbourne as its lead strategic and creative agency.

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Subaru Australia introduces new website
Jul 25, 2011
Chantelle Pang

Subaru Australia introduces new website

SYDNEY - After several months of upgrading work, Subaru Australia, together with Isobar, has launched a new website and digital platform.

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PropertyGuru buys Thai website DDProperty.com
Jul 24, 2011
Chantelle Pang

PropertyGuru buys Thai website DDProperty.com

BANGKOK - Online property portal group PropertyGuru has added to its portfolio of websites with the purchase, of Thailand-based DDProperty.com.

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‘LUX Fantastical Manor’ attracts gamers on Farmville Chinese
Jul 21, 2011
Chantelle Pang

‘LUX Fantastical Manor’ attracts gamers on Farmville Chinese

SINGAPORE – Unilever’s LUX brand has made its first foray into the world of social gaming through a tie-in with Farmville Chinese creating a limited-edition event called, ‘LUX Fantastical Manor.’

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Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands
Jul 21, 2011
Chantelle Pang

Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands

HONG KONG – Yesterday Cathay Pacific, HSBC and Ocean Park were voted Hong Kong’s most emotionally appealing brands at the 9th Yahoo Emotive Brand Awards.

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CASE STUDY: Orbis appeals to the conscience of Hong Kongers
Jul 21, 2011
Chantelle Pang

CASE STUDY: Orbis appeals to the conscience of Hong Kongers

Orbis, a leading international charity for treatment of the blind, needed to bring about a change in people's attitudes to charity in Hong Kong.

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Starcom MediaVest builds on Wrigley's branded content partnership
Jul 20, 2011
Chantelle Pang

Starcom MediaVest builds on Wrigley's branded content partnership

BEIJING - LiquidThread, Starcom MediaVest Group’s business unit for branded entertainment, has extended its partnership with Wrigley for another Doublemint branded entertainment initiative, following a gameshow collaboration which premiered earlier this year on Jiangsu Satellite TV.

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