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Great Eastern’s CMO talks SG50 plans
Dec 18, 2014
Byravee Iyer

Great Eastern’s CMO talks SG50 plans

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

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Toot touts underwear with full package of endurance tests
Dec 18, 2014
Byravee Iyer

Toot touts underwear with full package of endurance tests

JAPAN - Giggling is inevitable due to the jiggling in this ballsy product-demonstration video, which touts the design benefits of Toot, a men’s underwear brand in Japan.

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Gamified experiences gain traction with brands
Dec 15, 2014
Byravee Iyer

Gamified experiences gain traction with brands

SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.

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Yahoo shuts offices in Malaysia, Vietnam, Indonesia
Dec 11, 2014
Byravee Iyer

Yahoo shuts offices in Malaysia, Vietnam, Indonesia

ASIA-PACIFIC - Yahoo is closing offices in Malaysia, Vietnam and Indonesia as it seeks to restructure international operations and make Singapore a key hub in Asia, a spokesperson for Yahoo has confirmed.

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Great Eastern comes up for review
Dec 10, 2014
Byravee Iyer

Great Eastern comes up for review

SINGAPORE - Homegrown insurer Great Eastern is reviewing its roster of agencies, putting incumbents TBWA and Mindshare on alert.

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Experts weigh in on Uber fallout in India
Dec 10, 2014
Byravee Iyer

Experts weigh in on Uber fallout in India

Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.

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XM Asia CEO Paul Soon resigns; successor named
Dec 9, 2014
Emily Tan, Byravee Iyer

XM Asia CEO Paul Soon resigns; successor named

ASIA-PACIFIC - Paul Soon, CEO XM Asia Pacific, has tendered his resignation and will be leaving the company early next year, Campaign Asia-Pacific has learned. The company has named Nanda Ivens to take over Soon's role.

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Media agencies gaze into 2015 crystal ball
Dec 8, 2014
Byravee Iyer

Media agencies gaze into 2015 crystal ball

ASIA-PACIFC - In separate forecasts released today, two rival media agencies reflect on the year gone by and make their predictions for 2015, reaching the same conclusions. Well almost.

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Zalora wants to 'own the night' with racy film
Dec 5, 2014
Byravee Iyer

Zalora wants to 'own the night' with racy film

SINGAPORE - Zalora serves up a sexy new 90-second video, underscoring its positioning to “own the moment”.

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Spanish retailer makes naked pitch to Singaporeans
Dec 4, 2014
Byravee Iyer

Spanish retailer makes naked pitch to Singaporeans

SINGAPORE - Don’t be surprised to find a line of semi-naked people along Orchard on December 11. They’re probably just eager to score a free outfit from Desigual, which is promising the first 100 semi-naked people that turn up at its store a free outfit to cover up.

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Japanese ad network moves into Asia
Dec 2, 2014
Byravee Iyer

Japanese ad network moves into Asia

SINGAPORE - MicroAd, a leading ad network in Japan that operates demand-side platforms and supply side inventory is now expanding into other Asian markets including China, Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Philippines and South Korea.

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Roundtable review: ‘Science of Shares: Quantifying Video’s Digital Future’
Dec 1, 2014
Byravee Iyer

Roundtable review: ‘Science of Shares: Quantifying Video’s Digital Future’

SINGAPORE - In an exclusive roundtable event here Friday, 14 senior marketers and agency heads came together to debate the latest trends and the future of online video.

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Why Unilever chose Indonesia for its mega corporate brand campaign
Nov 27, 2014
Byravee Iyer

Why Unilever chose Indonesia for its mega corporate brand campaign

INDONESIA - Unilever’s first corporate brand campaign, part of its ‘Project Sunlight’ CSR initiative, debuted earlier this month in the UK, the US, Brazil, India and Indonesia.

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Rally driver: IPG Mediabrands' CFO for World Markets outlines plans
Nov 26, 2014
Byravee Iyer

Rally driver: IPG Mediabrands' CFO for World Markets outlines plans

ASIA-PACIFIC - IPG Mediabrands is in the process of scaling Rally, its social marketing arm established in Malaysia to other parts of the world including Europe and Latin America.

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DBS set to roll out $25 million regional campaign
Nov 20, 2014
Byravee Iyer

DBS set to roll out $25 million regional campaign

SINGAPORE - DBS Bank, which operates in Singapore, India, Indonesia, Hong Kong, Taiwan and China, this week begins rolling out a branding campaign with the new tagline 'Igniting possibilities, sparking joy”.

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Programmatic no longer a buzzword in Asia: Marketing Innovation Summit
Nov 19, 2014
Byravee Iyer, Nikki Wicks

Programmatic no longer a buzzword in Asia: Marketing Innovation Summit

SINGAPORE - Programmatic is no longer just a buzzword in Asia, but challenges still abound, as we discovered at Campaign Asia-Pacific’s inaugural Marketing Innovation Summit here yesterday.

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Facebook launches in-house agency in four APAC markets
Nov 17, 2014
Byravee Iyer

Facebook launches in-house agency in four APAC markets

SINGAPORE - The social network site will be rolling out its in-house agency Creative Shop in India, Greater China, Japan and Korea by the end of the year.

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Amazon captures joy of reading for Kindle launch in India
Nov 14, 2014
Byravee Iyer

Amazon captures joy of reading for Kindle launch in India

SINGAPORE - Since its launch in the Indian market last year, Amazon has done several television ad campaigns, but never one so emotional it will warm the cockles of your heart.

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OMD snags a larger share of Sentosa
Nov 13, 2014
Byravee Iyer

OMD snags a larger share of Sentosa

SINGAPORE - Sentosa Leisure Management has appointed OMD Singapore as its media agency for online and offline duties.

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Garuda moves $20 million media business to GroupM
Nov 12, 2014
Byravee Iyer

Garuda moves $20 million media business to GroupM

GLOBAL - Indonesia's national airline Garuda has picked a GroupM agency, reportedly Mindshare, to handle its global media business, concluding a pitch that began earlier this year.

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