SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.
JAPAN - Giggling is inevitable due to the jiggling in this ballsy product-demonstration video, which touts the design benefits of Toot, a men’s underwear brand in Japan.
SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.
ASIA-PACIFIC - Yahoo is closing offices in Malaysia, Vietnam and Indonesia as it seeks to restructure international operations and make Singapore a key hub in Asia, a spokesperson for Yahoo has confirmed.
SINGAPORE - Homegrown insurer Great Eastern is reviewing its roster of agencies, putting incumbents TBWA and Mindshare on alert.
Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.
ASIA-PACIFIC - Paul Soon, CEO XM Asia Pacific, has tendered his resignation and will be leaving the company early next year, Campaign Asia-Pacific has learned. The company has named Nanda Ivens to take over Soon's role.
ASIA-PACIFC - In separate forecasts released today, two rival media agencies reflect on the year gone by and make their predictions for 2015, reaching the same conclusions. Well almost.
SINGAPORE - Zalora serves up a sexy new 90-second video, underscoring its positioning to “own the moment”.
SINGAPORE - Don’t be surprised to find a line of semi-naked people along Orchard on December 11. They’re probably just eager to score a free outfit from Desigual, which is promising the first 100 semi-naked people that turn up at its store a free outfit to cover up.
SINGAPORE - MicroAd, a leading ad network in Japan that operates demand-side platforms and supply side inventory is now expanding into other Asian markets including China, Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Philippines and South Korea.
SINGAPORE - In an exclusive roundtable event here Friday, 14 senior marketers and agency heads came together to debate the latest trends and the future of online video.
INDONESIA - Unilever’s first corporate brand campaign, part of its ‘Project Sunlight’ CSR initiative, debuted earlier this month in the UK, the US, Brazil, India and Indonesia.
ASIA-PACIFIC - IPG Mediabrands is in the process of scaling Rally, its social marketing arm established in Malaysia to other parts of the world including Europe and Latin America.
SINGAPORE - DBS Bank, which operates in Singapore, India, Indonesia, Hong Kong, Taiwan and China, this week begins rolling out a branding campaign with the new tagline 'Igniting possibilities, sparking joy”.
SINGAPORE - Programmatic is no longer just a buzzword in Asia, but challenges still abound, as we discovered at Campaign Asia-Pacific’s inaugural Marketing Innovation Summit here yesterday.
SINGAPORE - The social network site will be rolling out its in-house agency Creative Shop in India, Greater China, Japan and Korea by the end of the year.
SINGAPORE - Since its launch in the Indian market last year, Amazon has done several television ad campaigns, but never one so emotional it will warm the cockles of your heart.
SINGAPORE - Sentosa Leisure Management has appointed OMD Singapore as its media agency for online and offline duties.
GLOBAL - Indonesia's national airline Garuda has picked a GroupM agency, reportedly Mindshare, to handle its global media business, concluding a pitch that began earlier this year.