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Royal Philips to launch health campaign in Singapore schools
Dec 20, 2012
Byravee Iyer

Royal Philips to launch health campaign in Singapore schools

SINGAPORE - Three months after launching its ‘+ project’ in Singapore, Royal Philips Singapore has picked the winning crowdsourced idea ‘Healthier schools, brighter kids’, which will receive US$50,000 in investment from Philips and key partners.

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Darin Williams is new chief at Facebook SEA
Dec 18, 2012
Byravee Iyer

Darin Williams is new chief at Facebook SEA

SINGAPORE - Ex-Nielsen hand Darin Williams has joined Facebook Singapore as its new head for Southeast Asia.

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HBO taps subscription-reliant ad-free model in India
Dec 10, 2012
Byravee Iyer

HBO taps subscription-reliant ad-free model in India

SINGAPORE - In an effort to tap a new subscription-based model, HBO Asia announced the launch of two new ad-free channels: HBO Defined and HBO Hits for pay TV users in India.

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M&C Saatchi wins Ministry of Health tender
Dec 10, 2012
Byravee Iyer

M&C Saatchi wins Ministry of Health tender

SINGAPORE - The Ministry of Health (MOH) has awarded M&C Saatchi Singapore the Nursing and Allied Health (AH) branding and marketing campaign, with the objective of promoting nursing and allied health as careers.

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Singaporean youth most stressed: Viacom
Dec 6, 2012
Byravee Iyer

Singaporean youth most stressed: Viacom

SINGAPORE - Young Singaporeans appear to be more stressed than their counterparts in other countries, according to a global study from Viacom.

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Optus’s Mike Smith moves into global role at Singtel
Dec 4, 2012
Byravee Iyer

Optus’s Mike Smith moves into global role at Singtel

SINGAPORE - Mike Smith, managing director of marketing for Australia’s leading telco Optus, will take on a global role as chief commercial officer for parent company Singtel’s Group Digital L!fe.

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Survey says CEOs are critical to pricing power
Dec 3, 2012
Byravee Iyer

Survey says CEOs are critical to pricing power

SINGAPORE - Profits rise sharply when chief executives play an active role in pricing strategies, according to a recent survey from Simon-Kucher & Partners’.

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Greenpeace targets 'toxic' fashion brands; Zara and others respond under pressure
Nov 30, 2012
Byravee Iyer

Greenpeace targets 'toxic' fashion brands; Zara and others respond under pressure

GLOBAL - Some fashion brands are responding to the challenge of a campaign launched by environment advocacy group Greenpeace, which calls out fashion brands such as Calvin Klein, Giorgio Armani, Zara, and Victoria’s Secret for purveying "toxic" products.

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Location-based mobile advertising startup AdNear raises $6.5 million for Asia expansion
Nov 29, 2012
Byravee Iyer

Location-based mobile advertising startup AdNear raises $6.5 million for Asia expansion

SINGAPORE - AdNear, a location-based mobile advertising startup with a presence in Singapore and India, has raised US$6.5 million to expand its presence in Asia-Pacific.

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Tiger renews title sponsorship for Street Football, expands event to Australia
Nov 28, 2012
Byravee Iyer

Tiger renews title sponsorship for Street Football, expands event to Australia

ASIA-PACIFIC - ESPN Star Sports Event Management Group has scored multi-year sponsorships renewals for two of its marquee events: Tiger Street Football and the Achilles Formula Drift Asia.

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Social gaming most popular among women: Spiral Media
Nov 23, 2012
Byravee Iyer

Social gaming most popular among women: Spiral Media

SINGAPORE - A new survey from Australian publishing company, Spiral Media, reveals that social games are more popular among women in Asia-Pacific.

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Nestle marks 100th year celebrations with health push, names Malaysia MD
Nov 22, 2012
Byravee Iyer

Nestle marks 100th year celebrations with health push, names Malaysia MD

KUALA LUMPUR - In line with Nestle Malaysia’s century celebrations, the company has planned an ambitious treasure hunt to promote its range of health products.

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Maria Sharapova to endorse real estate in India
Nov 21, 2012
Byravee Iyer

Maria Sharapova to endorse real estate in India

NEW DELHI - London-based real estate company Homestead has signed top tennis player Maria Sharapova to endorse a property for the company in India.

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Indonesia and India to benefit from Mondelēz International's sustainability efforts
Nov 20, 2012
Byravee Iyer

Indonesia and India to benefit from Mondelēz International's sustainability efforts

GLOBAL - Mondelēz International, the maker of Cadbury, has committed $400 million to improve the livelihood and living conditions of cocoa farming communities in India, Indonesia, Cote d’Ivoire, Ghana, Dominican Republic and Brazil.

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Art Series Hotel's new campaign set to outdo 'Steal Bansky'
Nov 20, 2012
Byravee Iyer

Art Series Hotel's new campaign set to outdo 'Steal Bansky'

MELBOURNE - After the success of the award-winning 'Steal Banksy' stunt, the Art Series Hotels, a boutique hotel group, is now encouraging guests to overstay their welcome in a new campaign titled ‘The overstay checkout.'

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WILD wins pitch for Singapore National Crime Prevention Council
Nov 7, 2012
Byravee Iyer

WILD wins pitch for Singapore National Crime Prevention Council

SINGAPORE - Singapore’s National Crime Prevention Council has appointed Wild Advertising & Marketing to create a campaign against unlicensed money lending following a pitch that began in July.

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Facebook rolls out logout page ad in Singapore with Singsale.com; experts sceptical
Nov 5, 2012
Byravee Iyer

Facebook rolls out logout page ad in Singapore with Singsale.com; experts sceptical

SINGAPORE - If you logged out of Facebook this weekend in Singapore, chances are you were subject to a huge advertisement from online retailer Singsale.com, a division of the Australia-based APAC Sale Group.

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AA Insurance wants to right wrongs with its latest campaign
Nov 2, 2012
Byravee Iyer

AA Insurance wants to right wrongs with its latest campaign

NEW ZEALAND - The latest television campaign from New Zealand-based insurer AA Insurance invites consumers to imagine a world where wrongs cannot be made right.

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Global Blue: Hong Kong, Kuala Lumpur are Asia's top shopping destinations
Nov 2, 2012
Byravee Iyer

Global Blue: Hong Kong, Kuala Lumpur are Asia's top shopping destinations

SINGAPORE - Hong Kong has emerged as the top shopping destination in Asia-Pacific, scoring 68.5 out of 100, according to a survey by Global Blue, a Switzerland-based travel shopping company.

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Bausch & Lomb hopes generosity pays off
Oct 31, 2012
Byravee Iyer

Bausch & Lomb hopes generosity pays off

SINGAPORE - US-based eye-care specialist Bausch & Lomb believes that being generous is the best way to lure consumers in Singapore.

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