SINGAPORE - Three months after launching its ‘+ project’ in Singapore, Royal Philips Singapore has picked the winning crowdsourced idea ‘Healthier schools, brighter kids’, which will receive US$50,000 in investment from Philips and key partners.
SINGAPORE - Ex-Nielsen hand Darin Williams has joined Facebook Singapore as its new head for Southeast Asia.
SINGAPORE - In an effort to tap a new subscription-based model, HBO Asia announced the launch of two new ad-free channels: HBO Defined and HBO Hits for pay TV users in India.
SINGAPORE - The Ministry of Health (MOH) has awarded M&C Saatchi Singapore the Nursing and Allied Health (AH) branding and marketing campaign, with the objective of promoting nursing and allied health as careers.
SINGAPORE - Young Singaporeans appear to be more stressed than their counterparts in other countries, according to a global study from Viacom.
SINGAPORE - Mike Smith, managing director of marketing for Australia’s leading telco Optus, will take on a global role as chief commercial officer for parent company Singtel’s Group Digital L!fe.
SINGAPORE - Profits rise sharply when chief executives play an active role in pricing strategies, according to a recent survey from Simon-Kucher & Partners’.
GLOBAL - Some fashion brands are responding to the challenge of a campaign launched by environment advocacy group Greenpeace, which calls out fashion brands such as Calvin Klein, Giorgio Armani, Zara, and Victoria’s Secret for purveying "toxic" products.
SINGAPORE - AdNear, a location-based mobile advertising startup with a presence in Singapore and India, has raised US$6.5 million to expand its presence in Asia-Pacific.
ASIA-PACIFIC - ESPN Star Sports Event Management Group has scored multi-year sponsorships renewals for two of its marquee events: Tiger Street Football and the Achilles Formula Drift Asia.
SINGAPORE - A new survey from Australian publishing company, Spiral Media, reveals that social games are more popular among women in Asia-Pacific.
KUALA LUMPUR - In line with Nestle Malaysia’s century celebrations, the company has planned an ambitious treasure hunt to promote its range of health products.
NEW DELHI - London-based real estate company Homestead has signed top tennis player Maria Sharapova to endorse a property for the company in India.
GLOBAL - Mondelēz International, the maker of Cadbury, has committed $400 million to improve the livelihood and living conditions of cocoa farming communities in India, Indonesia, Cote d’Ivoire, Ghana, Dominican Republic and Brazil.
MELBOURNE - After the success of the award-winning 'Steal Banksy' stunt, the Art Series Hotels, a boutique hotel group, is now encouraging guests to overstay their welcome in a new campaign titled ‘The overstay checkout.'
SINGAPORE - Singapore’s National Crime Prevention Council has appointed Wild Advertising & Marketing to create a campaign against unlicensed money lending following a pitch that began in July.
SINGAPORE - If you logged out of Facebook this weekend in Singapore, chances are you were subject to a huge advertisement from online retailer Singsale.com, a division of the Australia-based APAC Sale Group.
NEW ZEALAND - The latest television campaign from New Zealand-based insurer AA Insurance invites consumers to imagine a world where wrongs cannot be made right.
SINGAPORE - Hong Kong has emerged as the top shopping destination in Asia-Pacific, scoring 68.5 out of 100, according to a survey by Global Blue, a Switzerland-based travel shopping company.
SINGAPORE - US-based eye-care specialist Bausch & Lomb believes that being generous is the best way to lure consumers in Singapore.