Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.
Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.
Dentsu’s mandate to reduce overtime hours is not going to address the problem of overwork, writes Wunderman's Bryce Whitwam.
This is the only brand that matters today in China.
'Lazy' digital makes up the vast majority of digital spend in China.
Asia's Top 1000 Brands: Consumers in China becoming more discerning and selective.