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Bigger market changes in China bring taller silos
May 22, 2018
Bryce Whitwam

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Brands after digital transformation in China should start with martech, not adtech
Aug 22, 2017
Bryce Whitwam

Brands after digital transformation in China should start with martech, not adtech

Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.

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How to cure the agency overtime problem
Oct 26, 2016
Bryce Whitwam

How to cure the agency overtime problem

Dentsu’s mandate to reduce overtime hours is not going to address the problem of overwork, writes Wunderman's Bryce Whitwam.

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China's real No. 1 brand didn't even make the list
May 28, 2015
Bryce Whitwam

China's real No. 1 brand didn't even make the list

This is the only brand that matters today in China.

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Death of the digital creative agency: The pre-roll
Jan 2, 2014
Bryce Whitwam

Death of the digital creative agency: The pre-roll

'Lazy' digital makes up the vast majority of digital spend in China.

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The view from China: Growing consumer sophistication
Jul 9, 2013
Bryce Whitwam

The view from China: Growing consumer sophistication

Asia's Top 1000 Brands: Consumers in China becoming more discerning and selective.

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