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Slicing through the myths of online video
Feb 10, 2014
Bhasker Jaiswal

Slicing through the myths of online video

Examination of actual data belies some of the negative beliefs regarding online video advertising in comparison to TV.

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A deep dive into multi-screen planning
Nov 19, 2013
Bhasker Jaiswal

A deep dive into multi-screen planning

Bhasker Jaiswal, managing partner of business intelligence at OMD China, comments on the challenges of multi-screen planning.

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