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Swiss-Brit adventurer emulates Marco Polo’s footsteps in Hangzhou
Aug 11, 2014
Benjamin Li

Swiss-Brit adventurer emulates Marco Polo’s footsteps in Hangzhou

Liam Bates, a 26-year-old who grew up in Switzerland and London, has been named the winner of Hangzhou’s ‘Modern-day Marco Polo’ global competition.

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Get a woman to choose a man’s shoes
Jul 24, 2014
Benjamin Li

Get a woman to choose a man’s shoes

Why Ecco selected actress Qin Lan as brand ambassador for its men's collection.

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Photos: Hong Kong's Times Square celebrates 75 years of Batman
Jun 11, 2014
Benjamin Li

Photos: Hong Kong's Times Square celebrates 75 years of Batman

Comic book fans should leap to Hong Kong's Times Square as Warner Bros. and DC Entertainment are holding a ‘Batman 75th Anniversary Exhibition' from June 20 to July 20. The exhibit transforms the shopping mecca's entrance piazza with a backdrop of the Gotham City skyline. Fans will also see a giant Batman figure atop the Times Square clock tower, replicas of three batmobiles, 75 vintage comic-book covers and the action-figure and toy collection of a die-hard collector, Paul Ho.

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Ad man turned gallery owner urges brands to see value in art
Jun 11, 2014
Benjamin Li

Ad man turned gallery owner urges brands to see value in art

HONG KONG - Twenty-year industry veteran Vincent Tam quits the agency race to open his own gallery, but hasn't left the concerns of brands behind.

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Highlights from San Miguel's dragon boat beerfest
Jun 11, 2014
Benjamin Li

Highlights from San Miguel's dragon boat beerfest

San Miguel, the beer sponsor for the Hong Kong International Dragon Boat Carnival for the fifth year in a row, threw a three-day Beerfest at Tsim Sha Tsui East from June 6 to 8. The event saw 14 international and 12 local teams participate in a 'ground-level' dragon boat rowing and beer drinking competition. The public also enjoyed free performances by singers and bands from Hong Kong Taiwan and Beijing including Paul Wong, Won Fu Supper Moment, Chochukmo, and of course, most importantly, free beer.

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Swire Properties stages an office musical to engage tenants
Jun 10, 2014
Benjamin Li

Swire Properties stages an office musical to engage tenants

HONG KONG - If ‘work hard and play harder’ makes for a positive work-life balance, Swire Properties has plans to help its tenants get the balance right. The company has invited the workforce community in the developer’s Island East commercial block to audition for an unusual office musical.

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Media Palette Hong Kong promotes Alice Lee as MD
Jun 10, 2014
Benjamin Li

Media Palette Hong Kong promotes Alice Lee as MD

HONG KONG - Alice Lee (李詠詩), GM and employee of Media Palette since its inception in 2010, has been promoted to the newly created MD role.

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P&G’s Whisper attracts 40,000 users with counting-sheep app
Jun 9, 2014
Benjamin Li

P&G’s Whisper attracts 40,000 users with counting-sheep app

HONG KONG & TAIWAN - Based on the insight that women may have trouble sleeping during their period, P&G's Whisper brand has offered young women a mobile-phone app that counts sheep for them while encouraging them to get some real rest by not touching their phones.

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Beauty brand launches mask-by-mail initiative
Jun 8, 2014
Benjamin Li

Beauty brand launches mask-by-mail initiative

HONG KONG - My Beauty Diary (我的美麗日記), a popular Taiwan-based beauty mask brand under President Pharmaceutical Hong Kong (統一藥品), is promoting its latest product line with a digital campaign allowing users to send its Platinum Series facial mask to friends via post.

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Former ZenithOptimedia Taiwan CEO rejoins Carat as new Shanghai MD
Jun 5, 2014
Benjamin Li

Former ZenithOptimedia Taiwan CEO rejoins Carat as new Shanghai MD

SHANGHAI - Robert Hsieh (谢祥伟), former CEO of ZenithOptimedia, has taken up the MD role at Carat Shanghai, releasing Adil Zaim, the agency’s CEO to focus on national growth and strategic direction.

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Ruder Finn drives media relations for Audi R8 LMS Cup
Jun 4, 2014
Benjamin Li

Ruder Finn drives media relations for Audi R8 LMS Cup

Audi China has appointed Ruder Finn to handle PR and media relations for its Audi R8 LMS Cup, following a pitch against undisclosed agencies in April.

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759 Store: The story of Hong Kong's unlikely snack-food empire
Jun 3, 2014
Benjamin Li

759 Store: The story of Hong Kong's unlikely snack-food empire

HONG KONG - The founder of the fast-growing chain shares his odd journey from manufacturing to running a successful retail brand.

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Yahoo World Cup campaign promises training with Mourinho
Jun 2, 2014
Benjamin Li

Yahoo World Cup campaign promises training with Mourinho

ASIA-PACIFIC - Yahoo has launched 'José Mourinho’s international search for special ones', a global campaign that promises five lucky winners an opportunity to have a personal training session in London with the Portugese football star and current manager of Chelsea Football Club.

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Sony camera ad captures positive Hong Kong spirit
May 29, 2014
Benjamin Li

Sony camera ad captures positive Hong Kong spirit

HONG KONG – At a time when local news continues to be quite negative, independent agency The Right Side is taking a positive approach in a new 60-second TVC campaign for Sony's Alpha 6000 camera series.

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DDB Taiwan agency head resigns, office to consolidate with BBDO
May 28, 2014
Benjamin Li

DDB Taiwan agency head resigns, office to consolidate with BBDO

TAIPEI - Roy Soetanto, president and managing director at DDB Group Taiwan, who has been with the company since 2008, resigned recently and plans to relocate to the US. DDB Group Taiwan’s operations and some servicing will combine with the local BBDO office.

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Dentsu K scoops Line Cookie Run mobile game’s creative account
May 27, 2014
Benjamin Li

Dentsu K scoops Line Cookie Run mobile game’s creative account

TAIPEI – Dentsu K (電通國華, formerly Dentsu Kuohua) has won Line's creative pitch for Taiwan promotion of a mobile game called 'Cookie Run', Campaign Asia-Pacific confirmed.

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Mazarine Groupe Paris and Trimaran form luxury communications agency
May 26, 2014
Benjamin Li

Mazarine Groupe Paris and Trimaran form luxury communications agency

HONG KONG - Trimaran PR Asia and Mazarine Groupe Paris have signed an agreement creating a joint venture called Mazarine Asia Pacific (众智亞洲), an integrated communication agency dedicated to luxury and premium brands.

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Pink Dollar pushes for APAC equality with NOH8
May 26, 2014
Benjamin Li

Pink Dollar pushes for APAC equality with NOH8

HONG KONG - Paul Ramscar, founder of Pink Dollar, brings the NOH8 (‘no hate’) campaign to Asia for the first time to raise public awareness in Bangkok, Hong Kong, Taipei and Manila.

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New Balance sponsors ‘Colour Run’ in Asia
May 25, 2014
Benjamin Li

New Balance sponsors ‘Colour Run’ in Asia

ASIA-PACIFIC - Reaching out to a growing population of 'social runners', New Balance has signed on as a regional sponsor of the Colour Run—an event where runners get splashed with bright colours as they run a 5-km race.

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Landmark Men lures discerning guys to 'exclusive' underground scene
May 25, 2014
Benjamin Li

Landmark Men lures discerning guys to 'exclusive' underground scene

HONG KONG - DDB Hong Kong has come up with a new ad campaign for Landmark Men, a dedicated basement floor at Hong Kong's Landmark Mall catering to the lifestyle of ‘discerning gentlemen’.

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