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Dentsu sees biggest growth opportunity in the US: Tim Andree
Aug 17, 2018
Barry Lustig

Dentsu sees biggest growth opportunity in the US: Tim Andree

The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.

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WPP: Don’t let the headlines scare you
May 3, 2018
Barry Lustig

WPP: Don’t let the headlines scare you

The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)

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Advertising's 'big short'
Mar 23, 2018
Barry Lustig

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

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No one wants to have a drink with you
Jan 26, 2018
Barry Lustig

No one wants to have a drink with you

Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.

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