The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.
The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)
As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.
Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.